Stop Predicting Major Gifts to Start Closing Them
University advancement offices often rely heavily on scores — likelihood scores, propensity scores, wealth scores, quadrants and more. These predictive measures offer insight into potential gifts that may happen sometime in the future.
But your development team needs to close major and planned gifts this year … not sometime in the future!
Thumbnail Attribution: Handshake Vectors by Vecteezy
Our Newsletter
Stay up to date with us
Subscribe for free to Capture Monthly, our email newsletter that highlights recent blogs, Capture Cast Webinars and more!