Now that May 1 has come and gone, how are enrollment planners assessing the effectiveness of their recruitment across a variety of related and interlocking tactics? As is the case in other areas, the dominant thinking in enrollment management is antiquated compared to the advanced marketing attribution models that exist in other industries. In this episode of The Weightlist, Thom and Brad walk through how multi-channel marketing attribution has evolved in the online retailing and marketing space and what strategic enrollment management can learn from it.
Thom: Braxton Brewing Company, Covington, KY, www.braxtonbrewing.com, Revamp IPA, https://untappd.com/b/braxton-brewing-company-revamp/1950592
Brad: Red Hook Brewing Company, Woodinville, WA, redhook.com, American Pale Ale, https://untappd.com/b/redhook-brewery-american-pale-ale/1528689
Elon Musk and Data Exhaust:
Inside Higher Ed, Discounting Keeps Climbing, https://www.insidehighered.com/news/2017/05/15/private-colleges-and-universities-increase-tuition-discounting-again-2016-17
Move beyond last click attribution in AdWords, https://adwords.googleblog.com/2016/05/move-beyond-last-click-attribution.html
R package Attribution: http://analyzecore.com/2016/08/03/attribution-model-r-part-1
New York Excelsior Scholarship: https://www.ny.gov/programs/tuition-free-degree-program-excelsior-scholarship
Tennessee Promise Program: http://tnpromise.gov/about.shtml
Artist: Josh Woodward, http://freemusicarchive.org/music/Josh_Woodward
Track: Once Tomorrow (Instrumental Version), http://freemusicarchive.org/music/Josh_Woodward/Breadcrumbs/JoshWoodward-Breadcrumbs-NoVox-09-OnceTomorrow
Used under Creative Commons Attribution 3.0 Unported License (CC BY 3.0), https://creativecommons.org/licenses/by/3.0, No revisions made.