Weightlist Episode 26 – Recruitment ROI & Other Ways to Nail Jello to the Wall

While return on investment remains a key consideration for directing prospective student recruitment dollars, a standard definition has been missing in the enrollment management space. How do you track what is spent to recruit your class, attribute success to various initiatives, and know what was yielded from your investment? Thom and Brad walk through how Capture tackled ROI and how we approached this measurement problem that lives at the intersection of economics and marketing attribution.