Why Capture | ENROLLMENT MARKETING PLATFORM & AGENCY
Most enrollment marketing feels like junk mail. Because it is.
40% of students say they expect a personalized experience from the very first visit. And 60% will remove an institution from their list if the marketing feels generic.
And that means if you’re still sending templated emails and cookie-cutter marketing to every student on your list, you’re actively driving them away.
Generic recruitment doesn’t work. We built Capture to end it. We combine the power of former enrollment VPs with behavioral data to deliver unrivaled enrollment marketing experiences that prospects love.
We see students before anyone else does.
Most students do all their research before they ever fill out a form, which makes individualizing your outreach nearly impossible. It doesn’t have to be.
One of our co-founders watched it happen firsthand: hundreds of students exploring her institution, taking virtual tours, comparing tuition rates, all of it invisible to her team until a student finally filled out a form or submitted an application. That was the status quo across the industry. Recruitment started when students decided to engage.
But students don’t start deciding when they fill out a form. They start the moment they land on your website.
So we built the first platform that sees students before competitors know they exist.
The deepest view into the dark funnel.
Capture identifies 85% of anonymous website traffic and starts building behavioral profiles from the very first visit. Every page view, every tuition comparison, every program search becomes a signal that shapes what happens next.
We don’t personalize.
We individualize.
All that behavioral signal feeds the most individualized campaigns in enrollment marketing. Not batch-and-blast emails to a segment. Not “Dear [First_Name]” personalization. Real-time, behavior-driven content across your website, email, search, and social that adapts to each student’s actual interests and intent.
The result: prospects who engage with Capture’s individualized content apply 3x faster.
But great data can never replace enrollment expertise.
Students visiting your nursing pages don’t need the same outreach as students exploring your business school. Someone comparing tuition rates is asking different questions than someone downloading your course catalog.
That’s why every Capture client is paired with the best enrollment advisors in the business: professionals who analyze your specific behavioral data and build campaign strategies tailored to your institution. These aren’t generic account managers reading from a playbook. They’re former enrollment VPs who’ve run yield seasons, presented to skeptical boards, and built recruitment strategies that actually worked.
This is what the end of generic looks like.
We identify anonymous prospects from their first visit. We turn behavioral intelligence into individualized outreach across every channel. And we do it with advisors who never forget that behind every signal is an 18-year-old making the biggest decision of their life so far.
Real intelligence on your best prospects, turned into individualized pathways that actually grow enrollment.
“Capture gives us insights we can’t get anywhere else”
“Recruitment and admissions are changing, and the strategies employed by Capture are at the forefront. We are going to see a significant improvement in yield.”
– Jeremy Mack, Dean of Admissions
LaGrange College
“The information at our fingertips is great. We are able to see what student behavior and leverage the information in a way I’ve not been able to at prior institutions.
– Andy Otto, VP of Enrollment
Missouri West University
“The tools are great, but the real value add for me are the people. They care about how our we’re doing and provide great insights for us to implement.”
– Abigail Jelavich, Director of Graduate Admissions
University of Missouri – Kansas City
“I’m so grateful for the team we get to work with and the valuable insights they provide us. Capture scoring has allowed us to prioritize outreach during a season with limited staff.
– Amanda Geraci, Director of Admissions & Marketing
Madonna University
“Capture has made a huge difference in how our team approaches recruitment, and we’ve seen a positive impact on enrollment. Beyond the platform itself, the team is amazing.
– Danielle Dunigan, Assistant Director
Tarleton State University
“[Capture] helped move our enrollment in a positive direction! The software is a major tool in my toolbox. I do not know that I have ever experienced such a successful platform.
– Brian Meredith, VP of Enrollment
University of Memphis
“One of the best vendor experiences I’ve ever had”
Get a demo today and discover how individualized enrollment pathways deliver growth you can count on, cycle after cycle.