2026 Edition
The Enrollment Engagement Report
83% of students act when outreach feels personal. 60% lose interest when it doesn’t. See what else 2,800+ students say about personalization, AI, “the dark funnel.” Get data-backed insights, including:
- The reality of the dark funnel
- A lack of personalization is a deal-breaker
- Students use AI — but don’t want colleges to
- Email and direct mail still drive the journey
- Students expect you to know them before they raise their hand
2,800
High school juniors and seniors surveyed
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