Higher Ed Marketing & Enrollment Solutions

Capture’s Behavioral Intelligence Platform for Higher Education, Capture Higher Ed

One platform, managed by experts, supporting the entire enrollment decision journey.

Automated, personalized and timely engagement with prospect identification.
Application predictions that integrate machine learning and marketing automation.
Financial aid modeling that optimizes aid budgets and generates savings.
Enrollment predictions powered by machine learning that help decrease melt and increase yield.
Your dedicated Strategic Services team consists of former higher education leaders who served in a variety of roles from enrollment executives to data scientists. This extension of your team, led by the Account Executive, works with you and your team to define and meet your goals.

Why does Capture exist?

Capture solves one of the most important enrollment challenges today — making genuine, lasting connections between prospective students and higher education institutions. The need to create personalized and relevant engagement in a virtual world has never been more immediate. Capture believes every interaction needs to be relevant, personalized, data-driven and measured.

That’s why our enrollment and data experts use the Behavioral Intelligence Platform — with products and solutions that integrate into campus systems, helping institutions achieve their enrollment goals.

Capture also provides solutions for

Group of adult students attending class

Together with Behavioral Intelligence we open the door for students.

female graduates hugging

Behavioral Intelligence is Revolutionizing Graduate and Non-Traditional Student Recruitment.


Marketing automation eliminates blind discovery and identifies alumni actively considering a gift.


Sharing the Risk, Sharing the Journey

As colleges and universities grapple with disruptions caused by the COVID-19 pandemic, Capture is redoubling its commitment to higher ed recruiting by introducing a new outcomes-based pricing model. The model allows select universities to partner with Capture to support their marketing and recruitment efforts through a pricing model that balances risk and rewards performance.

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Outcomes Based Pricing

Webinars and Success Stories

Latest News

4 Predictions for Graduate Enrollment Professionals in 2021

Recently, I was asked to provide my thoughts on 2021, and what this year would bring for graduate enrollment management (GEM) professionals. I chuckled in response because I had an instant flashback to January 2020 when I was asked the same questions about that auspicious year.    Well, like everyone else, I was way off.    During […]

Email Series Shows Industry-Leading 27% Identification Rate

Universities across the country are revisiting their email strategies. With relevance never more critical and resources more and more limited

Behavioral Intelligence Revolutionizing Graduate Student Recruitment

Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online?

Innovation of Necessity: How Student Search Changed in 2020

ne of the biggest changes in 2020 for many higher ed professionals was in the area of student search. 

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