Capture more engagements. enrollments. applications.

Next year’s enrollment class is checking out your site right this minute. Only Capture identifies them from day one and creates personalized 1:1 pathways that drive higher enrollment.

Students using Capture platform

Trusted by enrollment leaders across the country

Most students visit your site for weeks without filling out a single form.

Traditional enrollment platforms only track prospects who reach out to you — missing out on the 85% of high-intent students who are actively researching you and comparing you with other institutions.

With Capture, you can finally see your full funnel.

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Students enrolled
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Graduate employment
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Degree programs
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Turn invisible traffic into next year’s best students

You could keep recruiting blind. Or you could start reachinng 100% of your funnel — in real time, before they apply.

Outsmart
See and shape intent as it forms
Students demand relevance from the first visit. Our partners deliver it with behavioral intelligence that turns anonymous visitors into enrolled students.
+6.8pp
Average Capture partner application conversion lift
Outpersonalize
Maintain momentum with every touchpoint
Automatically re-engage prospects with web, paid media, and email touchpoints. Leverage the same behavioral context for 1:1 counselor outreach that drives more high-value actions.
+4.5pp
Average Capture partner deposit conversion lift
Outpace
Hit bigger goals without a bigger team
Streamline counselor workflows with daily prioritized outreach lists based on real-time engagement signals.
+5.6pp
Average Capture partner yield conversion lift
Hover or tap a stage to explore

Better student experiences start with better behavioral intelligence

With Capture, you'll track prospect behavior from their first anonymous website visit onward — even before they've filled out a form — so you can deliver the kind of recruitment experiences students want and expect from day one.

app.capturehighered.com / identify
Live
Live signal stream
Anonymous web traffic, scored in real time
2,184 today
Viewed Aerospace Eng major
Anonymous · UMich device
Hot
now
Opened cost calculator
Anonymous · iOS · NYC
12s
Watched campus tour video
Anonymous · Houston, TX
1m
Returned 4× this week
Anonymous · IP block A4
Hot
3m
Started application
Anonymous · Boston area
Hot
5m
Compared with peer school
Anonymous · Android · ATL
8m
Prospect profile
Updates in real time
Fit: 94
JC
Jordan Cruz
HS Senior · Phoenix, AZ · GPA 3.7
HIGH FIT
Pre-med interest
Aid-sensitive
Visited campus
Parent engaged
Returned 6× in 14d
Considering: 3 schools
Next best action
Invite to "Pre-med Day" virtual event · expected lift +18%
Spring Yield journey · Day 14
4 channels orchestrated
+23% projected yield
Email
312 opens
84%
SMS
182 sent
62%
Push
1,840 sent
47%
Counselor
12 booked
92%
Auto-orchestrated by Capture AI1,247 prospects active
Attribution report · FY26 cycle
First-touch to deposit
$2.8M influenced
26%
Application lift
23%
Class size growth
15%
Net-tuition yield
Funnel attributionFY26
Behavioral signals → Inquiry
64%
Inquiry → Application
41%
Application → Admit
78%
Admit → Deposit
52%
Identify
Track intent with behavioral profiles that build from the first anonymous web visit, and re-engage anonymous prospects automatically with individualized touchpoints
Predict
Predict likelihood to apply and enroll with models built on real-time behavior and your institutional outcomes, so strong predictions never mask the prospects going cold or overlook the ones heating up.
Individualize
Capture uses behavioral data to build targeted profile that updates in real time — so you can create a individualized enrollment experience for every prospect based on their demonstrated interests, behavior, and funnel stage.
Prove ROI
Connect behavioral data, campaign performance, and enrollment outcomes in one system, so every dollar you spend tracks to a result you can prove and report.

Behavioral intelligence. Backed by a team of enrollment experts.

Every Capture partner works with former enrollment VPs, campaign strategists, and data scientists who turn platform insights into enrollment results you'll be stoked to present to the board.

Capture enrollment team
The best advisors in the business
Weekly strategy calls with advisors who've sat in your seat for 15+ years — challenging assumptions, bringing fresh ideas, and proving ROI to skeptical presidents.
Custom campaigns (not cookie-cutter playbooks)
Build behavior-driven campaigns customized to your programs and enrollment goals... while competitors run the same emails for every client.
Predictive models that understand higher ed
Data scientists who know the difference between enrollment cycles and sales cycles build custom models that predict application and enrollment likelihood with 98% accuracy.
Always-on operational support
Dedicated integration specialists and real-time monitoring mean your counselors can focus on students... not troubleshooting software.

This is what it looks like when you outpersonalize the competition


85%

prospects identified on the first visit

+6.8pp

average application conversion lift

+4.5pp

average deposit conversion lift

+5.6pp

average yield conversion lift

Private Catholic · Midwest

“We started about 8% behind in deposits when we signed. Through the work over the summer, we caught all the way up. It was our best summer of deposits on record. We needed an impact immediately for that fall class. And we saw it.”

Liberal Arts · Midwest

"I've found the Capture team we've worked with to be some of the most genuine partners I've ever encountered. Capture has provided more fresh ideas and actually built on our collaborative efforts, and I look forward to continued growth together."

Private Christian · 4 year

"The platform allows us to see how ads are performing through the entire funnel and to look into prospective student behavior on the website, which helps inform admissions counselor activities and communication. Also, the team is great to work with and always goes above and beyond to help us with strategy."

Private Catholic · 4 year

"I'm so grateful for the team we get to work with and the valuable insights they provide us. Especially this year, Capture scoring has allowed us to prioritize outreach to students during a season of staff vacancies to maximize our efforts with limited staff."

Your future students deserve a better enrollment experience.

See how Capture turns behavioral signals into enrolled students.

All your questions,
answered.

What is Capture and how does it work?

Capture is the enrollment intelligence platform that identifies high-fit prospects earlier, individualizes every student journey, and ties every touchpoint to enrollment outcomes.

Most institutions are live within 30 days. Our team handles implementation, data connections, and first-cycle strategy.

Email, SMS, paid digital, direct mail, virtual events, and 1:1 counselor outreach — all orchestrated from one platform.

Capture connects natively with Slate, Salesforce, Banner, Ellucian CRM, and more.

CRMs manage records. Capture creates intelligence — surfacing behavioral signals, predicting yield, optimizing aid, and proving ROI.