Marketing Solutions and Expert Services powered by the industry’s only Behavioral Intelligence Platform.

Identify, Convert and Enroll by Making Every Interaction Count.

Automated, personalized and timely engagement with prospect identification.
Application predictions that integrate machine learning and marketing automation.
Financial aid modeling that optimizes aid budgets and generates savings.
Enrollment predictions powered by machine learning that help decrease melt and increase yield.
Your dedicated Strategic Services team consists of former higher education leaders who served in a variety of roles from enrollment executives to data scientists. This extension of your team, led by the Account Executive, works with you and your team to define and meet your goals.

Why Does Capture Exist?

We help higher education institutions’ enrollment and advancement organizations make personalized, data-driven, timely and measured connections with prospective students and donors. We do this through best-in-class marketing solutions, delivered by a team of higher education experts and informed by the industry’s only Behavioral Intelligence Platform.

Capture also provides solutions for

Group of adult students attending class

Together with Behavioral Intelligence we open the door for students.

female graduates hugging

Behavioral Intelligence is Revolutionizing Graduate and Non-Traditional Student Recruitment.


Marketing automation eliminates blind discovery and identifies alumni actively considering a gift.


We succeed. When you succeed.

Through the Outcomes-Based Pricing model, Capture supports the marketing and recruitment efforts of select universities through a mechanism in which the institution pays for the results delivered, while receiving a comprehensive offering that includes a team of enrollment experts.

Learn more about Capture’s new Outcomes-Based Pricing model by downloading this FAQ overview.

Download the Paper
Outcomes Based Pricing

Webinars and Success Stories

Latest News

Capture’s Behavioral Emails Lead the Industry in Click-to-Open Rates

Capture Higher Ed’s behavioral emails are being delivered and clicked into at industry-leading rates. 

Capture Higher Ed Announces New Chief Operating Officer

Capture Higher Ed has hired ed tech veteran Matt Smith as its new chief operating officer.

Solving Graduate Recruitment Challenges with Behavioral Intelligence

Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online?

Navigating Uncertainty: Creativity and Meaning Amid a ‘Triple Pandemic’

Creative strategist and global speaker, Natalie Nixon, spoke about “Navigating Uncertainty” during Capture’s INNOVATE 2021 last month.

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