The Student Communication and AI Expectations Report

6k students just told us what they think of your AI.

Institutions are pouring budget into AI agents and automation while prospective students are asking for something else entirely, and the gap between the two is now measurable in applications. Dive into new data from nearly 6k high school seniors to see what they expect from the college admissions process.

(Spoiler alert, it’s not an AI agent.)

Inside the report:

• Why 57% of students are less likely to apply to a college that uses AI agents, and what that means for your enrollment funnel

• What prospective students really think of your outreach and AI use, drawn from more than 15,000 open-ended responses

• How one correctly personalized message moves 31% of students to start an application, and what it takes to get it right

• The channels, data signals, and message types students actually want (and the ones that cost you)

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