Latest Blog Posts
Episode 17 – Higher Ed, Big Data, and the New Administration
January 25, 2021 | The Buzz
Joe Biden is President of the United States, and as with any new administration, there are changes coming for higher education. How will promises made…
4 Predictions for Graduate Enrollment Professionals in 2021
January 13, 2021 | Capture News, Graduate & Professional Studies
Recently, I was asked to provide my thoughts on 2021, and what this year would bring for graduate enrollment management (GEM) professionals. I chuckled in…
Email Series Shows Industry-Leading 27% Identification Rate
Universities across the country are revisiting their email strategies. With relevance never more critical and resources more and more limited, the challenge is automating email…
Behavioral Intelligence Revolutionizing Graduate Student Recruitment
January 8, 2021 | Graduate & Professional Studies
Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online? This creates challenges for both identifying and engaging with…
Innovation of Necessity: How Student Search Changed in 2020
January 7, 2021 | Higher Education Marketing Trends, Undergraduate Enrollment
One of the biggest changes in 2020 for many higher ed professionals was in the area of student search. In March and April, we saw (on…
New Year, New Hope: Solving the Equation of Higher Education
January 7, 2021 | Higher Education Marketing Trends, Predictive Modeling in Higher Education, Undergraduate Enrollment
As last year mercifully came to a close, I heard several people refer to the year 2020 as a “dumpster fire.” And, well, I guess…
How to Increase Student Enrollment While Optimizing Financial Aid
December 30, 2020 | Undergraduate Enrollment
One of Capture Higher Ed’s clients — a private, Catholic, liberal arts college in the Northeast — is on track this fall to increase student…
Episode 16 – International Enrollment and the New Administration
December 21, 2020 | The Buzz
The Buzz Crew has been thinking a lot about the prospects of President Joe Biden's administration for higher education and enrollment management. In the last…
Episode 15 – Higher Education and the New Administration
November 16, 2020 | The Buzz
Joe Biden is the President-Elect, and as with any new administration, there are changes coming for higher education. How will promises made on the campaign…
What’s Your Enrollment Management Mindset?
In the higher ed enrollment management space, there are two prevailing mindsets that have overtaken the first-year enrollment practice. Mindset One: When it comes to enrolling the right number…