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Advancing Enrollment Management Through Professional Development

Advancing Enrollment Management Through Professional Development

As everyone who works in enrollment management knows all too well — and likely are tired of hearing about it — colleges and universities face a myriad of challenges in today’s highly competitive landscape. The need for effective recruitment marketing strategies...
Recruiting the Parents: Products and Strategies for Family Outreach

Recruiting the Parents: Products and Strategies for Family Outreach

Communicating with the parents of your prospective students should not be an afterthought. Parents are more involved in their student’s recruitment journey than ever. They have more influence than ever. Their impact is felt earlier than ever. And they are more...
Delivering the Industry’s Best Student Inquiries

Delivering the Industry’s Best Student Inquiries

Generating better student inquiries is a priority for colleges and universities across the country. Simply put: there’s a need for more suspects converting into qualified inquiries. By using behavioral intelligence and machine learning, Capture delivers the industry’s...
Four Tips for Navigating the Census Conversation with Leadership

Four Tips for Navigating the Census Conversation with Leadership

Telling your fall class census story to campus leadership is no easy task. Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition and discount rate goals. As you prepare for Census Day, here are a few tips...
Wrapping Up and Ramping Up, Part 2: Q&A on Future Proofing Admissions

Wrapping Up and Ramping Up, Part 2: Q&A on Future Proofing Admissions

Higher ed admissions have entered the “wrapping up while ramping up” period in the college recruitment cycle. In Part 1 of this blog, we discussed the wrapping up — how enrollment teams can lock in their fall classes using anti-melt strategies. In Part 2, we asked...
Creating a Winning Recruitment Marketing Plan – A Capture Checklist

Creating a Winning Recruitment Marketing Plan – A Capture Checklist

A comprehensive recruitment marketing strategy requires crafting and implementing tactics that effectively engage prospective students and highlight the unique qualities and opportunities offered by your university.   When you understand the needs and aspirations of...
Wrapping Up and Ramping Up, Part 1: Q&A on Summer Melt

Wrapping Up and Ramping Up, Part 1: Q&A on Summer Melt

College enrollment offices around the country have entered the “wrapping up while ramping up” period in the higher ed recruitment cycle. Perhaps their busiest time of year, enrollment teams are working tirelessly to finish strong by focusing on yield. But as students...
Machine Learning vs. AI: When Machines Play Chess Like Humans

Machine Learning vs. AI: When Machines Play Chess Like Humans

There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like...
Seven Potential Ways to Enhance Student Recruitment Using Chatbots 

Seven Potential Ways to Enhance Student Recruitment Using Chatbots 

Incorporating chatbots and virtual assistants into the student recruitment process is gaining traction in the enrollment management space. While still not reliable, these tools have the potential to provide personalized assistance, answer frequently asked questions,...
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