Eduventures Tech Landscape: Capture Listed in Three Enrollment Categories
Capture Higher Ed’s platform, services and diverse array of marketing solutions address specific issues throughout an institution’s recruitment cycle with products that often complement those of other vendors. That’s why it makes sense that Capture is listed in three...
8 Strategies to Increase Admissions Yield at Your University
Once again, it is admissions “yield season” at colleges and universities across the country as enrollment offices try to land their classes. This is easily one of the busiest times of the higher ed recruitment cycle … one often complicated by staff...
7 Essential Search Strategies for Your Graduate Enrollment Efforts
With more institutions leaning on graduate enrollment to offset looming declines in undergrad admissions, it’s never been more important to have a strategic, forward-focused search strategy to support new graduate programs as well as existing programs. The following...
Corralling Your Recruitment Data and Making it Actionable
Enrollment and marketing leaders on university campuses are up to their ears in recruitment data. Data from the CRM, data from the registrar’s office, national trend data, historical institutional data, marketing metrics data, subjective data from counselors, faculty...
Recruiting the Parents: Products and Strategies for Family Outreach
Communicating with the parents of your prospective students should not be an afterthought. Parents are more involved in their student’s recruitment journey than ever. They have more influence than ever. Their impact is felt earlier than ever. And they are more...
Climbing Gear: How to Scale the Enrollment Cliff, Part 3 – Focus Your Resources
When we look at the enrollment cliff and the shifting demographics related to population movement, one thing is for sure: climbing our way out of this will require a fundamental shift. You can no longer “root” your efforts in what was successful in the...
Beating the Law of Diminishing Returns in Higher Ed Recruitment
Still grappling with the lingering effects of a worldwide pandemic while looking straight up at the face of a daunting demographic cliff, higher education enrollment is dealing with major challenges at the outset of 2023. It doesn’t help that some experts feel...
Climbing Gear: How to Scale the Enrollment Cliff, Part 2 – Campus Visits, Virtual Tours and Relevance
When I compare my 25 years of service on college campuses with what I see happening today, I notice one item in the recruitment cycle has remained unchanged. If you get your prospective student to engage with you — during high school visits, or college fairs, or via...
