INNOVATE Keynote: Want to Become a Better Recruiter? Change Your Mindset
Day 2 of INNOVATE 2023, Capture Higher Ed’s virtual conference for enrollment marketing recruiters this past December, opened with a keynote by Jeremy Tiers, senior director at Tudor Collegiate Strategies and host of “Mission Admissions,” an essential higher education...
Recruiting Graduate Students Based on Interactions and Engagement
Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online? This creates challenges for both identifying and engaging with prospects who have already experienced the enrollment process as an undergrad. With...
Parent Insights: College Communications and Decision Dynamics
Parents play a significant role in their child’s college decision process and understanding their perspectives and preferences is crucial for higher education recruitment marketers. During INNOVATE 2023, Capture’s virtual conference for recruitment marketing leaders...
Navigating the New Normal – Takeaways from Leading Enrollment Professionals
The higher ed recruitment landscape seems to change on a weekly basis. Not only has there been a profound digital transformation in recruitment marketing, higher ed professionals across the country face significant demographic shifts, massive changes in student search...
INNOVATE Session Recording: What’s New in Digital Advertising
The first day of INNOVATE 2023, Capture Higher Ed’s recent virtual conference for recruitment marketing leaders and professionals, closed with an outstanding panel discussion on emerging trends in digital advertising and how they might be applied to student...
3 Questions to Ask About Your Transfer Enrollment
It’s a tough combination. While university undergraduate enrollment offices are relying on the transfer marketplace more than ever, higher education has seen mostly across-the-board declines in transfers since the pandemic. In front of this tricky backdrop,...
Artificial Intelligence and Flying Salad: A Post-CIC Q&A with Anne and Lauren
The Council of Independent Colleges (CIC) once again kicked off the new calendar year with its annual conference for university presidents. The 2024 Presidents Institute, which convened, Jan. 4-7, at a blustery Diplomatic Beach Resort in Hollywood, Fla., welcomed...
No Rock Unturned: 7 Essential Search Strategies for Graduate Enrollment
With more institutions leaning on graduate enrollment to offset looming declines in undergrad admissions, it’s never been more important to have a strategic, forward-focused search strategy to support new graduate programs as well as existing programs. The following...
