All the latest from Capture

Key Findings from the 2026 Enrollment Engagement Report

Mar 6, 2026 Capture Higher Ed’s inaugural Enrollment Engagement Report is built on survey data from more than 2,800 high school juniors and seniors actively navigating the college search.  What the data reveals isn’t a picture of disengaged students. It’s a picture of students who engage and act differently.  The Dark Funnel Is Where Enrollment Decisions Are Made  53% of students reported applying or requesting information without any prior direct interaction with the institution….

Yield Campaign Strategies That Actually Convert

Feb 24, 2026 Yield season is the moment enrollment teams feel the weight of everything that came before it. The inquiry campaigns, the application pushes, the campus visit follow-ups—it all converges into a window where admitted students are deciding, often quietly, whether your institution made the cut.  The problem is that most yield strategies are still built around the assumption that if you…

Graduate Recruitment Strategies: Where to Find Prospects and Keep Them Engaged 

Feb 18, 2026 With undergraduate enrollment challenges pushing more institutions to lean on graduate programs for revenue, competition for graduate students has never been fiercer.  But we both know graduate students don’t take a clear path to enrollment. They operate on their own timelines, taking months or even years to move from initial interest to application.  Throughout their journey, interest ebbs and flows. Someone who was actively researching in January might…

3 High-Converting Campaigns our Clients are Running Right Now

Feb 5, 2026 Most enrollment decisions begin long before a student ever clicks “submit application”. But in that quiet stretch of research, comparison, and consideration — what we call the dark funnel — the institutions that show up first, and show up relevantly, don’t just earn attention. They earn an advantage. The three campaigns below aren’t just personalized – they’re precise. These institutions are among the many using Capture to identify high-intent prospects to activate messaging at the exact moment of engagement.  Engaging…

Cookie Cutter Doesn’t Cut It: A Year-Round Playbook for Hyper-Personalized Enrollment Marketing

Jan 27, 2026 Competing for your prospect’s attention is a digital battlefield. And your generic “Dear [FirstName]” email has already lost the war.  Recent research found that 73% of consumers expect companies to understand their unique needs and expectations. For Gen Z students—digital natives who’ve grown up with Netflix recommendations and Spotify’s “Discover Weekly”—this expectation is the baseline.  Yet 67% of prospects say personalized communication influences their decision to apply, while…

Daily Visitor Reports: A Counselor’s Dream Recruiting Tool

Dec 12, 2025 Every day, hundreds—if not thousands—of prospective students land on your institution’s website. Some are serious applicants. Others might just be browsing. But here’s the thing: they’re all leaving a trail of intent. The question is — do you have access to these insights?  That’s where Capture’s Daily Visitor Report (DVR) comes in. It’s a daily report of recent website visitors, prioritized by who is the most engaged. It’s delivered to counselor inboxes every single morning. Counselors and admissions teams use these insights to drive meaningful action every single day.   Turn anonymous traffic…

5 Ways to Use Behavioral Intelligence to Improve Spring Travel

Dec 4, 2025 “Our counselors are on campus too much. They need to get out and travel.”  That’s one of the most common concerns I’ve heard from VPs and Directors of Enrollment over the past few months.  It’s a symptom of a the bigger problem: Counselors are often bogged down with administrative tasks, emails from prospects and their families, and routine follow-ups, leaving little time or energy for the high-impact travel and relationship-building…

AI in Enrollment Marketing: 4 Pitfalls to Avoid 

Nov 21, 2025 If you’ve attended a conference lately, you’ve probably seen “AI-powered” something on every booth you walked by.  Even as a marketer working at one of those AI-powered solutions, it’s a little exhausting walking around the sea of sameness.  Everyone says they have the next big thing to revolutionize enrollment. And frankly most sound exactly the same: Use AI to save time and hit your enrollment goals!  It’s an empty promise. Vague at best. And here’s the thing: AI is transforming enrollment marketing and ignoring it isn’t an option. But…

5 Proven Ways to Accelerate High-Quality Mid-Cycle App Gen 

Nov 11, 2025 It’s November: travel season is winding down, the holidays are creeping closer, and you probably have a pretty clear picture of how your funnel is shaping up for the cycle.  Well, hopefully.  In recent years, overall enrollment and apps have made a steady incline post-COVID while direct admissions programs have driven record-breaking application numbers across the board. But we all know there’s a catch: more applications haven’t necessarily meant more enrollments.  Application generation…

Are You Missing the Signs? What Student Intent Signals Are Trying to Tell You

Oct 7, 2025 What if I told you your enrollment challenges weren’t due to a lack of student interest, diminishing demographics, or even (gasp!) that you didn’t buy enough names? The truth: You’re missing your goals because you’re missing — or worse, ignoring — important signals students are giving you every day. The wrong fix for a bigger problem The default reaction when…