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Social Media Strategy: 3 Ways Your University Can Use Reddit

Social Media Strategy: 3 Ways Your University Can Use Reddit

Reddit is the big risk, big reward platform that has taken Generation Z by storm. What exactly is it? How can higher ed marketers use it in their social media strategy? Let’s take a look.  We all know Gen Z highly values authenticity. Reddit, the fifth most-visited...
Selling Your Campus Culture Amid Closed Doors and Empty Offices

Selling Your Campus Culture Amid Closed Doors and Empty Offices

When I was editor of an alumni magazine, I loved doing features on retiring faculty members. These professors always had the best stories about campus culture and history … and the articles were always popular with their former students. Once I was interviewing...
Make Your Class: 6 Strategies to Help Drive Enrollment

Make Your Class: 6 Strategies to Help Drive Enrollment

OK, take a breath. The travel season is over. You have made major name purchases. Inquiries are flowing in. Prospective students are visiting. Applications and transcripts are being reviewed and ISIRs have now started to arrive in your financial aid office....
Which Is Scarier? The Exorcist or a Lack of Applications?

Which Is Scarier? The Exorcist or a Lack of Applications?

What is the scariest movie ever made? It’s a favorite question this time of year … and a favorite subject of online lists counting down the most frightening horror classics of all time. What movie usually lands at the top of these lists? With some exceptions, it’s...
Ghostly Prospective Students on Your Website? Who Ya Gonna Call?

Ghostly Prospective Students on Your Website? Who Ya Gonna Call?

Are you troubled by strange noises on your university website? Do you experience feelings of dread on your social media platforms or other digital assets? Would you and your enrollment team like to identify the ghostly, stealthy prospective students researching their...
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