Personalization Matters, Part 1: A Parent and Student Talk About College Search
In Part 1 of Capture Higher Ed’s new vlog series, Personalization Matters, hear from a parent and a student who are currently navigating the college enrollment journey. The parent perspective is offered by Bob Sercu, a Capture enrollment solutions consultant who...
Social Media Strategy: 3 Ways Your University Can Use Reddit
Reddit is the big risk, big reward platform that has taken Generation Z by storm. What exactly is it? How can higher ed marketers use it in their social media strategy? Let’s take a look. We all know Gen Z highly values authenticity. Reddit, the fifth most-visited...
Promoting Your Institution’s Value Propositions, Part 3: Adaptability
Adaptability has never been higher education’s strong suit. From academic calendars to athletic seasons to recruitment cycles, colleges and universities operate on a series of annual rotations, creating an inertia that often makes change difficult and slow. For those...
Selling Your Campus Culture Amid Closed Doors and Empty Offices
When I was editor of an alumni magazine, I loved doing features on retiring faculty members. These professors always had the best stories about campus culture and history … and the articles were always popular with their former students. Once I was interviewing...
Promoting Your Institution’s Value Propositions, Part 2: Authenticity
These days, we read a lot about Generation Z’s desire for authenticity, the need for authentic messaging when trying to reach them, and the idea that, as a university, your marketing must appeal to them through your uniqueness, your originality — your realness. This...
Make Your Class: 6 Strategies to Help Drive Enrollment
OK, take a breath. The travel season is over. You have made major name purchases. Inquiries are flowing in. Prospective students are visiting. Applications and transcripts are being reviewed and ISIRs have now started to arrive in your financial aid office....
Promoting Your Institution’s Value Propositions, Part 1: Affordability
With the opening of the Free Application for Federal Student Aid (FAFSA) last month, financial aid season officially commenced on college campuses across the country as enrollment professionals focus on driving applications while touting the affordability of their...
Which Is Scarier? The Exorcist or a Lack of Applications?
What is the scariest movie ever made? It’s a favorite question this time of year … and a favorite subject of online lists counting down the most frightening horror classics of all time. What movie usually lands at the top of these lists? With some exceptions, it’s...
