Mentoring Women: ‘You’re Going to Make a Great President Someday’
From elementary school teacher … to stay-at-home mom grad student … to the variety of higher education leadership positions that led to becoming a university president … Dr. Cindy Gnadinger benefitted from powerful mentorship. During a wide-ranging conversation with...
3 Ways to Solve Complex Recruitment Challenges
In the dynamic world of higher ed recruitment, enrollment leaders struggle to solve complex problems because they rely too heavily on traditional technologies and strategies. This is not to say traditional methods are not helpful, but today’s enrollment management...
Check Out the INNOVATE 2022 Virtual Conference Agenda
INNOVATE, Capture Higher Ed’s free virtual conference for higher ed marketing and recruitment professionals, will stream on all major platforms June 22 and 23, 1-4 p.m. ET. This year’s agenda is packed with insightful and inspirational keynote sessions, panel...
Email Marketing: How Long Should Your Emails Be?
When students open an email from your school, give them some substance to read. While it seems a long message will turn off a potential student, if an email is too short it may not provide enough information to be worth their attention. The length of emails — defined...
Grow Transfer and Grad Enrollment by Targeting Website Visitors from Other Institutions
Facing a dramatic drop in the traditional, college-aged population coupled with declining demand for higher education, university enrollment offices are looking to the graduate and transfer markets with unprecedented urgency. But identifying prospective transfer and...
Capture Checklist: Securing Your Incoming Class
You have completed the search, application, and acceptance process. Now it’s time to focus on enrolling those students who will make this year’s incoming class your best yet! As we know, deposits are nice … but they are no longer the only marker you can (or...
Recruitment Homestretch: 3 Strategies for Finishing Strong
Welcome to May! As of this writing, there are just over 100 days left in the Class of 2022 recruitment campaign for most campuses around the world. You may be asking yourself, “What, as an admission counselor, can I do to finish strong?” I started out as a counselor...
Student Engagement: Connecting the Dots from Visitors to Content
In a recent article for Inside Higher Ed, leading enrollment marketing strategist Gil Rogers offered three digital rules he feels universities should break when trying to fix their student engagement plan in a “post-COVID world.” “… we need to continue and expand...
