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Make Your Graduate Recruitment Practices More High Tech

Make Your Graduate Recruitment Practices More High Tech

More and more experts are recommending that grad schools implement strategies found in undergraduate admission offices and the business world to update and reform outmoded…

How to Increase Student Enrollment While Optimizing Financial Aid

How to Increase Student Enrollment While Optimizing Financial Aid

One of Capture Higher Ed’s clients — a private, Catholic, liberal arts college in the Northeast — is on track this fall to increase student…

When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’

When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’

Marketing is a living art form, changing, growing and evolving as society does the same. Like any art form, marketing uses different mediums, takes different…

Decline, Unknowing and Unbounding: Three Big Changes Coming to Colleges

Decline, Unknowing and Unbounding: Three Big Changes Coming to Colleges

In a recent opinion article in Inside Higher Ed, Lehigh University President John D. Simon points out the obvious environment colleges face today: doubt as…

More Knowledge or a Better Job? The Debate Over an Efficient Education

More Knowledge or a Better Job? The Debate Over an Efficient Education

An ongoing argument in higher education concerns what students need from a college education? A broad liberal arts education? Or a career-related education? Or both?…

Capture’s New President Featured in Louisville Business First

Capture’s New President Featured in Louisville Business First

Capture Higher Ed’s Len Napolitano was highlighted, Oct. 2, in Louisville Business First for being named the company’s first-ever president. The Long Island, N.Y., native…

Under Pressure: A Look at Inside Higher Ed’s 2019 Admissions Survey

Under Pressure: A Look at Inside Higher Ed’s 2019 Admissions Survey

On the first day of autumn, I was looking over a summary of Inside Higher Ed’s 2019 Survey of College and Admissions Officers. Written by…

Talking Planned Gifts: Capture to Present at CGP National Conference

Talking Planned Gifts: Capture to Present at CGP National Conference

How do you know when an alum is actively considering a planned gift? Not just the capacity to complete a planned gift sometime in the…

The Melting Pot and Cost Benefit of Community College

The Melting Pot and Cost Benefit of Community College

My father was a first-generation college student. It helped that he had the GI Bill, having served four years in the Air Force. By 1969…

Gender Marketing: How Men and Women Receive Messages Differently

Gender Marketing: How Men and Women Receive Messages Differently

Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect…