Machine Learning vs. AI: When Machines Play Chess Like Humans
There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like...
Data and Analytics: The Key to Smarter, Leaner Enrollment Marketing
As higher ed enrollment becomes more competitive and a larger share of the recruitment journey takes place in a crowded online space, colleges and universities must unify marketing and student data to deliver better recruitment experiences and draw faster, better...
Striking the Balance: Vendor Partnerships for Recruitment Marketing
Recruitment marketing and enrollment management can be complicated — much more complicated than it was 20, even 10, years ago. The digital revolution has transformed the landscape, introducing so many new channels, tools and techniques. Keeping up can sometimes feel...
Gathering and Delivering the Industry’s Best Student Inquiries
Generating better student inquiries is a priority for colleges and universities across the country. Simply put: there’s a need for more suspects converting into qualified inquiries. By using behavioral intelligence and machine learning, Capture delivers the industry’s...
Camaraderie, Enthusiasm, Innovation: Looking Back at Slate Summit 2024
Last month, I had the pleasure of attending the sold-out Slate Summit 2024 at Chicago’s Navy Pier with my colleague and friend, Capture Data Analyst and Slate Specialist Megan Gabbard. The wealth of knowledge we received and the buzz of excitement present at the...
Recruiting Parents: Products and Strategies for Family Outreach
Communicating with the parents of your prospective students should not be an afterthought. Parents are more involved in their student’s recruitment journey than ever. They have more influence than ever. Their impact is felt earlier than ever. And they are more...
Battling Counselor Burnout? How to Enable Your Staff for Success
While counselor burnout in admissions offices is certainly not new, the pandemic exacerbated staffing challenges. According to a 2023 NACAC survey of enrollment managers, 60 percent of those at private institutions and 55 percent at public institutions cited burnout...
Bringing Students Back to College: A Path to Completion
As undergraduate enrollment inches back towards pre-pandemic levels, it’s clear getting students into college is only part of the challenge. The real hurdle lies in helping them stay and complete their degrees. According to the National Student Clearinghouse, while...
