For most enrollment teams, it’s getting harder to meet your goals every year. I saw the shift firsthand when I sat on the other side of the desk. You used to be able to buy the search lists, visit the high schools where your inquiries were attending, and host some on-campus events.
(Ok, it was never quite that simple, but you could follow your tried-and-true playbook and have a full class on campus in the fall.)
Now, the “For You” generation isn’t allowing their information to be purchased by colleges, they’re not swinging by your table during high school visits, and they expect tailored experiences and communications every step of the way. Your enrollment team is burnt out trying to keep up with the new demands of your prospective students, and it’s not slowing down anytime soon.
That’s where Capture comes in. The Capture platform isn’t just another tool you can buy—it’s a managed service that acts as an extension of your team. Our team supports you every step of the cycle. Here’s how:
We prioritize outreach for your counselors, every day
Every morning, your counselors will receive a Daily Visitor Report (DVR) that tells them exactly who has been peeking at your website—and who might be ready to take the next step.
Layered on top of that, Capture’s AI priority scoring analyzes thousands of data points to predict each student’s likelihood to apply or enroll. That way, your counselors aren’t guessing who to prioritize. Your DVR automatically elevates the students who are most likely to act next.
Each DVR is built from your own CRM data, so you decide which student groups to track, how often, and what behavioral indicators matter most. That means your operations team won’t need to spend hours creating a complicated dashboard.
We help your counselors know what to say
With Counselor Copilot, we let AI handle the time-consuming background work for your counselors, giving them hours back in their week. The AI does the heavy lift of researching the student and drafting an individualized email, text, or call script that will resonate with their interests.
Then, your counselors review, edit, and send their drafts to the student directly from the Capture platform, and it’s automatically logged back into your CRM.
This approach takes the legwork out of drafting every message while making sure a real person shapes the final version. Every message feels authentic, which is exactly what students are looking for.
In our survey of nearly 3,000 high school juniors and seniors, 60% said they have a more negative perception of a college when a message feels AI-generated. Counselor Copilot merges the best of both worlds: the AI saves your counselors’ bandwidth by handling the research and drafting, but your counselors stay the real voice that students hear from.
We are an extension of your team
When you become a Capture partner, you gain a team of experts to help you along the way. Our team handles everything from strategy to execution, so you can sleep a little easier at night.
You’ll gain a Senior Enrollment Advisor who has over a decade of enrollment experience and can understand the unique pressures your team is facing. They help you create the strategy, ensure you never hit a low point, and celebrate your wins together.
In addition, you’ll also have a Marketing Campaign Manager, Digital Strategist, Graphic Designer, and other dedicated support to handle the campaign writing, creative, setup, optimization, and reporting.
That means you focus on students while we handle everything else.
We can be always-on, even after the office has closed for the day
When you add Enrollment Scout to your website, you’re adding a buffer for your counselors. Enrollment Scout can help students with the straightforward questions, giving your counselors more time to make connections and assist with trickier questions.
We ensure that Enrollment Scout presents with your visual branding and institutional voice, and its tone responds to each user’s behavior, so you can improve engagement and reinforce trust with diverse audiences while maintaining your brand and messaging consistency.
We’re here to help
Burnout rarely comes from one big problem. It comes from the tons of small ones stacking up: another report to build, another email to personalize, another call to make. Capture is built to take that pile off your plate.
If your team could use reinforcements, schedule a discovery call and we’ll show you exactly how Capture fits into your team.
