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Empowering Students: Your Guide to Nurturing Social Media Ambassadors

Empowering Students: Your Guide to Nurturing Social Media Ambassadors

Does the 2023 social media plan for your university or college include the talent of student ambassadors. Well, it should! Your students probably know the interworking of your campus much better than you do. And, let’s be honest, they also keep up with the trends...
Social Media Strategy: 3 Ways Your University Can Use Reddit

Social Media Strategy: 3 Ways Your University Can Use Reddit

Reddit is the big risk, big reward platform that has taken Generation Z by storm. What exactly is it? How can higher ed marketers use it in their social media strategy? Let’s take a look.  We all know Gen Z highly values authenticity. Reddit, the fifth most-visited...
Selling Your Campus Culture Amid Closed Doors and Empty Offices

Selling Your Campus Culture Amid Closed Doors and Empty Offices

When I was editor of an alumni magazine, I loved doing features on retiring faculty members. These professors always had the best stories about campus culture and history … and the articles were always popular with their former students. Once I was interviewing...
Make Your Class: 6 Strategies to Help Drive Enrollment

Make Your Class: 6 Strategies to Help Drive Enrollment

OK, take a breath. The travel season is over. You have made major name purchases. Inquiries are flowing in. Prospective students are visiting. Applications and transcripts are being reviewed and ISIRs have now started to arrive in your financial aid office....
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