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5 Questions to Ask About Your Unique Summer Melt Scenario

5 Questions to Ask About Your Unique Summer Melt Scenario

Enrollment offices across the country continue to face unique challenges when it comes to summer melt — factors that vary significantly from one institution to another. While some strategies may have stood the test of time, new data and insights can reshape how we...
The 2025 NAGAP Recap — Insights from San Francisco

The 2025 NAGAP Recap — Insights from San Francisco

Fresh off my first NAGAP Graduate Enrollment Management Summit, I can say this: the conversations happening around graduate recruitment are evolving fast — and everyone’s trying to keep up. It was energizing to meet so many GEM professionals in San Francisco,...
Reinforcements: Enhancing Your Admissions Team with Expert Service

Reinforcements: Enhancing Your Admissions Team with Expert Service

While burnout and turnover on the admissions team certainly isn’t new, everything was heightened and exacerbated in the years since the pandemic. Staff shortages and supply chain issues hindered campuses greatly as they struggled for a return to normalcy. To...
The 2025 NAGAP Recap — Insights from San Francisco

Capture Is Headed to NAGAP 2025 — Let’s Connect in San Francisco!

The 2025 NAGAP Graduate Enrollment Management Summit is next week, and Capture Higher Ed is excited to be among the expected 800 GEM professionals at the San Francisco Marriott Marquis! You can find us at Booth #208.  Representing Capture at this year’s Summit will be...
The Transfer Tide is Turning … Is Your Strategy?

The Transfer Tide is Turning … Is Your Strategy?

In the past, transfer students were often the most overlooked opportunity in higher education. But that appears to be changing. According to the National Student Clearinghouse Research Center, transfer enrollment grew by 4.4% in fall 2024 compared to the previous...
5 Must-Dos for Measuring Your Recruitment Marketing Year-Round

5 Must-Dos for Measuring Your Recruitment Marketing Year-Round

Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game activity. It’s something you should do throughout the recruitment cycle. Knowing which strategies are moving the needle, which ones need fine-tuning, and which should...
A Beginner’s Guide to UTM Tracking for Recruitment Marketing

A Beginner’s Guide to UTM Tracking for Recruitment Marketing

In the highly competitive world of higher education recruitment, standing out from the crowd is crucial … and data-driven marketing strategies are essential for attracting prospective students and measuring your efforts effectively. Enter UTM tracking, a powerful tool...
Capture and Partners Take Home 14 Educational Advertising Awards

Capture and Partners Take Home 14 Educational Advertising Awards

The best marketing comes from true collaboration. Working closely with our partner institutions, Capture is dedicated to creating seamless, brand-aligned campaigns that enhance and elevate recruitment marketing efforts. This year, that dedication was recognized in a...
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