All the latest from Capture

Direct Admissions Doubled Your Applications. Now What? 

May 14, 2026 Direct admissions is (and has been) exploding for a few years now. I remember when I was leading GTM for direct admissions at Niche, the monthly search volume for the term was zero. Yes, literally zero. Fast forward four years, there’s about 32,000 monthly searches for “direct admissions” and other related terms.  The number of institutions signing on for the largest non-state direct admissions initiatives grew by 85 percent between…

3 Ways to Improve Your Digital Marketing for Graduate Recruitment

May 14, 2026 Most of my friends at some point or another have told me they’re thinking of going back to school. And I, too, have had that thought, whether for this career or some crazy shift.  What if I honed my craft even more? Or what if I changed this trajectory entirely? Can I go to grad school for something totally different than my undergrad? …

Post-May 1 Campaign Ideas for Four-Year Institutions Still Chasing Their Goals

May 12, 2026 Every May, a quiet conversation happens at four-year institutions across the country. The deposit numbers come in, the team does the math, and someone closes a door to say what the dashboards already showed: we’re not there yet.  If that’s you right now, you have a lot of company. Many institutions are reporting healthy application growth alongside softening deposits, which sounds contradictory until you…

Keeping Your Class Engaged: A Playbook for Preventing Summer MELT

Apr 22, 2026 You’ve spent months getting them to deposit. Don’t let that be the last time they hear from you. The stretch between your deposit deadline and August is one of the most underestimated windows in enrollment. Your deposited students are excited but they’re also still forming opinions, fielding offers from waitlists, and quietly wondering if they made the right call. Summer…

Graduate Recruitment Strategies Built for Success

Apr 16, 2026 Graduate enrollment teams are operating in a fundamentally different environment than they were five years ago. Competition is up. Prospect attention is fragmented. And the traditional playbook, wait for an inquiry, then nurture, is leaving significant enrollment opportunity on the table.  Here’s the core challenge: most prospective graduate students have already done substantial research, compared programs, and formed strong preferences before they ever submit an inquiry form. By the time your team…

International Enrollment Strategy That Actually Works

Mar 25, 2026 Most institutions build their international enrollment strategy around the inquiry. A prospective student from India, Brazil, or South Korea fills out a form, and the recruitment engine finally starts moving.  By then, the decision is already half made.  International students spend months, sometimes well over a year, quietly researching institutions before they ever identify themselves. They’re comparing programs, reading faculty bios, checking graduate outcomes, and forming impressions of…

What Is the Dark Funnel in College Admissions?

Mar 19, 2026 There’s a version of your enrollment funnel you can see: inquiry forms submitted, emails opened, campus visit registrations, application starts. You track it, report on it, act on it, and optimize around it. This is how teams have operated…well, forever really. But what happens when you’re only making decisions and actions around what you can see when there’s a lot…

Capture Higher Ed Wins 42 Awards at the 2026 EduAd Awards

Mar 18, 2026 The results are in — and we’re thrilled to share that Capture Higher Ed had an exceptional showing at the 41st Annual Educational Advertising Awards, one of the most prestigious recognitions in higher education marketing. This year’s competition drew over 2,000 entries from more than 1,000 colleges, universities, and secondary schools across all around the globe. Judged by a national…

Key Findings from the 2026 Enrollment Engagement Report

Mar 6, 2026 Capture Higher Ed’s inaugural Enrollment Engagement Report is built on survey data from more than 2,800 high school juniors and seniors actively navigating the college search.  What the data reveals isn’t a picture of disengaged students. It’s a picture of students who engage and act differently.  The Dark Funnel Is Where Enrollment Decisions Are Made  53% of students reported applying or requesting information without any prior direct interaction with the institution….

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