


Mobile Mind Shift: 5 Digital Strategies to Impact Your Recruitment Funnel
Your prospective students are experiencing a mobile mind shift. Their expectation? The ability to access any information or service about your campus on their mobile device at the precise moment they need it. That means full integration of all digital assets,...
Aha! Admissions Moment: Adapting to Prospective Student ‘Desire Paths’
It was the 2017 NACAC National Conference in Boston and, as Vice President for Admissions and Financial Aid at Colby-Sawyer College, Anna Miner was researching possible recruitment marketing technologies and vendors to help elevate her team’s effectiveness. She...
10 Recruitment Marketing Trends Emerging in 2025
In his book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, author Kevin Kelly coined a term that any higher ed recruitment marketer might relate to: “endless newbie.” “All of us — every one of us — will be endless...
Out of Time: The Challenge of Recruiting Deadline-Flexible Students
Colleges and universities across the country are dealing with a new and surprising challenge in the 2024-25 recruitment cycle. They’re working to engage a cohort of students who are simply not accustomed to working within traditional deadlines. This phenomenon can be...
Enrollment Leaders Unfiltered: Insights from INNOVATE 2024’s Day 2 Panel
A highlight of Capture Higher Ed’s INNOVATE 2024 virtual conference was the panel discussion, “Enrollment Leaders Unfiltered: Insights into Today’s Complex Landscape.” This session brought together enrollment leaders for an honest conversation about the challenges and...
How Families Are Paying for College — and FAFSA Insights from INNOVATE 2024
This past October, INNOVATE 2024, Capture Higher Ed’s virtual conference for recruitment marketing and enrollment management professionals, brought together thought leaders to tackle today’s most pressing higher ed topics. One standout session was, “How Families Are...
Where Are You on the Adoption Curve? Lessons from Gil Rogers at INNOVATE 2024
Every innovation, from mobile web to social media and digital advertising, goes through the Technology Adoption Lifecycle. Recruitment marketing leaders are no strangers to this concept, as it shapes the tools and strategies we use to connect with prospective...
Exploring the Evolution of Marketing in Higher Education
Higher education marketing is in the midst of a transformation, and those at the forefront are redefining the way institutions attract, engage and enroll students. This evolution was the central theme of Capture Higher Ed’s INNOVATE 2024 panel discussion, “A Seat at...