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Check Out the INNOVATE 2022 Virtual Conference Agenda

Check Out the INNOVATE 2022 Virtual Conference Agenda

INNOVATE, Capture Higher Ed’s free virtual conference for higher ed marketing and recruitment professionals, will stream on all major platforms June 22 and 23, 1-4 p.m. ET. This year’s agenda is packed with insightful and inspirational keynote sessions, panel...
Email Marketing: How Long Should Your Emails Be?

Email Marketing: How Long Should Your Emails Be?

When students open an email from your school, give them some substance to read. While it seems a long message will turn off a potential student, if an email is too short it may not provide enough information to be worth their attention.  The length of emails — defined...
Capture Checklist: Securing Your Incoming Class

Capture Checklist: Securing Your Incoming Class

You have completed the search, application, and acceptance process. Now it’s time to focus on enrolling those students who will make this year’s incoming class your best yet! As we know, deposits are nice … but they are no longer the only marker you can (or...
Recruitment Homestretch: 3 Strategies for Finishing Strong

Recruitment Homestretch: 3 Strategies for Finishing Strong

Welcome to May! As of this writing, there are just over 100 days left in the Class of 2022 recruitment campaign for most campuses around the world. You may be asking yourself, “What, as an admission counselor, can I do to finish strong?”   I started out as a counselor...
Student Engagement: Connecting the Dots from Visitors to Content

Student Engagement: Connecting the Dots from Visitors to Content

In a recent article for Inside Higher Ed, leading enrollment marketing strategist Gil Rogers offered three digital rules he feels universities should break when trying to fix their student engagement plan in a “post-COVID world.”  “… we need to continue and expand...
NAGAP Recap: A Whirlwind in the Windy City

NAGAP Recap: A Whirlwind in the Windy City

Returning home from NAGAP’s 2022 Graduate Enrollment Management Summit in Chicago — a whirlwind of smiles, connections, well-wishes and presentations — I feel excited about the work ahead and, as always, so impressed with my colleagues in the graduate enrollment...
Recruiting Graduate Students Based on Interactions and Engagement

Recruiting Graduate Students Based on Interactions and Engagement

Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online? This creates challenges for both identifying and engaging with prospects who have already experienced the enrollment process as an undergrad. With...
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