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It’s Time to Rethink Traditional College Recruitment Metrics

It’s Time to Rethink Traditional College Recruitment Metrics

The college recruitment landscape has undergone another transformation and will continue to evolve for the foreseeable future. In the 1980’s and 90’s, we were worried about buying enough names, sending the right amount of mail, and making enough phone calls. Since the...
How to Secure Your Incoming Class: A Capture Checklist

How to Secure Your Incoming Class: A Capture Checklist

You have completed the search, application, and acceptance process. Now it’s time to focus on enrolling those students who will make this year’s incoming class your best yet! As we know, deposits are nice … but they are no longer the only marker you can (or...
How to Target Website Visitors from Other Institutions

How to Target Website Visitors from Other Institutions

Facing a dramatic drop in the traditional, college-aged population coupled with declining demand for higher education, university enrollment offices are looking to the graduate and transfer markets with unprecedented urgency. But identifying prospective transfer and...
8 Strategies to Increase Admissions Yield at Your University

8 Strategies to Increase Admissions Yield at Your University

Once again, it is admissions “yield season” at colleges and universities across the country as enrollment offices try to land their classes. This is easily one of the busiest times of the higher ed recruitment cycle … one often complicated by staff...
7 Essential Search Strategies for Your Graduate Enrollment Efforts

7 Essential Search Strategies for Your Graduate Enrollment Efforts

With more institutions leaning on graduate enrollment to offset looming declines in undergrad admissions, it’s never been more important to have a strategic, forward-focused search strategy to support new graduate programs as well as existing programs. The following...
Corralling Your Recruitment Data and Making it Actionable

Corralling Your Recruitment Data and Making it Actionable

Enrollment and marketing leaders on university campuses are up to their ears in recruitment data. Data from the CRM, data from the registrar’s office, national trend data, historical institutional data, marketing metrics data, subjective data from counselors, faculty...
Recruiting the Parents: Products and Strategies for Family Outreach

Recruiting the Parents: Products and Strategies for Family Outreach

Communicating with the parents of your prospective students should not be an afterthought. Parents are more involved in their student’s recruitment journey than ever. They have more influence than ever. Their impact is felt earlier than ever. And they are more...
Beating the Law of Diminishing Returns in Higher Ed Recruitment

Beating the Law of Diminishing Returns in Higher Ed Recruitment

Still grappling with the lingering effects of a worldwide pandemic while looking straight up at the face of a daunting demographic cliff, higher education enrollment is dealing with major challenges at the outset of 2023. It doesn’t help that some experts feel...
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