Email Marketing: How Long Should Your Emails Be?
When students open an email from your school, give them some substance to read. While it seems a long message will turn off a potential student, if an email is too short it may not provide enough information to be worth their attention. The length of emails — defined...
Grow Transfer and Grad Enrollment by Targeting Website Visitors from Other Institutions
Facing a dramatic drop in the traditional, college-aged population coupled with declining demand for higher education, university enrollment offices are looking to the graduate and transfer markets with unprecedented urgency. But identifying prospective transfer and...
Capture Checklist: Securing Your Incoming Class
You have completed the search, application, and acceptance process. Now it’s time to focus on enrolling those students who will make this year’s incoming class your best yet! As we know, deposits are nice … but they are no longer the only marker you can (or...
Recruitment Homestretch: 3 Strategies for Finishing Strong
Welcome to May! As of this writing, there are just over 100 days left in the Class of 2022 recruitment campaign for most campuses around the world. You may be asking yourself, “What, as an admission counselor, can I do to finish strong?” I started out as a counselor...
Student Engagement: Connecting the Dots from Visitors to Content
In a recent article for Inside Higher Ed, leading enrollment marketing strategist Gil Rogers offered three digital rules he feels universities should break when trying to fix their student engagement plan in a “post-COVID world.” “… we need to continue and expand...
NAGAP Recap: A Whirlwind in the Windy City
Returning home from NAGAP’s 2022 Graduate Enrollment Management Summit in Chicago — a whirlwind of smiles, connections, well-wishes and presentations — I feel excited about the work ahead and, as always, so impressed with my colleagues in the graduate enrollment...
Using Predictive Analytics to Increase Access and Affordability in Higher Ed
Recently, the Brookings Institution and New America authored white papers criticizing the use of predictive analytics in enrollment management. The overarching concern of these think tanks is that predictive modeling and optimization algorithms may inadvertently...
Recruiting Graduate Students Based on Interactions and Engagement
Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online? This creates challenges for both identifying and engaging with prospects who have already experienced the enrollment process as an undergrad. With...
