Blog - Capture Higher Ed

5 Ways to Use Behavioral Intelligence to Improve Spring Travel

Dec 4, 2025 “Our counselors are on campus too much. They need to get out and travel.” That’s one of the most common concerns I’ve heard from VPs and Directors of Enrollment over the past few months. It’s a symptom of a the bigger problem: Counselors are often bogged down with administrative tasks, emails from prospects and their families, and routine follow-ups, leaving little time or energy for the high-impact travel and relationship-building…

AI in Enrollment Marketing: 4 Pitfalls to Avoid

Nov 21, 2025 If you’ve attended a conference lately, you’ve probably seen “AI-powered” something on every booth you walked by. Even as a marketer working at one of those AI-powered solutions, it’s a little exhausting walking around the sea of sameness. Everyone says they have the next big thing to revolutionize enrollment. And frankly most sound exactly the same: Use AI to save time and hit your enrollment goals! It’s an empty promise. Vague at best. And here’s the thing: AI is transforming enrollment marketing and ignoring it isn’t an option. But…

5 Proven Ways to Accelerate High-Quality Mid-Cycle App Gen

Nov 11, 2025 It’s November: travel season is winding down, the holidays are creeping closer, and you probably have a pretty clear picture of how your funnel is shaping up for the cycle. Well, hopefully. In recent years, overall enrollment and apps have made a steady incline post-COVID while direct admissions programs have driven record-breaking application numbers across the board. But we all know there’s a catch: more applications haven’t necessarily meant more enrollments. Application generation…

Are You Missing the Signs? What Student Intent Signals Are Trying to Tell You

Oct 7, 2025 What if I told you your enrollment challenges weren’t due to a lack of student interest, diminishing demographics, or even (gasp!) that you didn’t buy enough names? The truth: You’re missing your goals because you’re missing — or worse, ignoring — important signals students are giving you every day. The wrong fix for a bigger problem The default reaction when…