Are the ‘Covid Delayers’ Returning? Unpacking the Common App Data
Going into the 2021-22 recruitment cycle, the biggest question facing colleges was whether the “Covid delayers” would return to school or be lost forever. According to data released in mid-December by Common App, we may have an early answer. It looks like they’re...
Guided by Engagement: Not Coming to Your Site, Not Coming to Your School
Students are more receptive to your messaging when they are highly engaged with your website. It’s something we know. It’s something we test. That’s why Capture Higher Ed measures that engagement and affinity for our client institutions through our proprietary Capture...
Is $38 Worth an Additional Applicant? Using Direct Mail and Predictive Modeling to Drive Applications
Depending on who you ask, direct mail is either an effective tool to drive applications … or a total waste of money. So, which is it? A recent study of 12 Capture Higher Ed clients tried to figure out the most cost-effective way to use direct mail. The...
Returning a University’s Investment 186x in First-Year Net Tuition Revenue
While we often become preoccupied with geeking out over our technology — and it is awesome, by the way — sometimes we should lay out what we do in the simplest terms possible: Capture Higher Ed helps institutions. Colleges and universities across the country come to...
Owning the ‘Mobile Moment’ with Digital Marketing and Advertising
Your prospective students are experiencing a mobile mind shift. Their expectation? The ability to access any information or service about your campus on their mobile device at the precise moment they need it. That means full integration of all digital assets,...
12 C’s for Enrollment Leaders: Part 3, Finish What You Started
As we head deep into the fall months and get ready for 2022, enrollment leaders still have several questions they are pondering: Are we generating enough completed applications to reach our goal? Is our digital strategy engaging the right students when they want to be...
Higher Education Marketing: What Does Success Look Like?
The world of higher education marketing and recruitment has been forced into a hyper-transformative space as we continue to adapt to the changes the pandemic brought us in 2020. Enrollment leaders are now finding more ways to make every digital and personal...
12 C’s for Enrollment Leaders: Part 2, Taking the Next Step
College and university enrollment leaders have a ton on their plates this time of year. Questions surrounding the current state of the fall 2022 enrollment funnel are compounded by the need to enroll new students for the spring semester. This can bring a certain level...
