Coming in December! Capture’s INNOVATE 2023
The higher ed recruitment landscape seems to change on a weekly basis! Traversing this terrain together — with enthusiasm and determination — is the spirit of INNOVATE 2023, Capture Higher Ed’s fourth annual free virtual conference for recruitment marketing leaders...
Check Out Capture’s 4-Point Enrollment Funnel Checkup
The higher ed recruitment funnel traditionally followed a linear path from awareness to interest, to application, to acceptance, to enrollment. However, technology advancements and the rise of non-traditional students have changed the funnel – and the practice of...
White Paper: How to Scale Higher Education’s Looming Demographic Cliff
Higher education has faced several challenges over the years, but this feels different. The college recruitment landscape is changing … and not just because of the lasting effects of COVID-19 on enrollment. In the coming years, there simply will not be enough...
4 Must-Haves for Your Student Search Strategy
When it comes to student search, the rules seem to change on a weekly basis. Not only have more schools become test optional, the process of buying student information is changing constantly and dramatically. For example, earlier this year colleges and universities...
Checklist: Developing a Recruitment Marketing Plan That Works
A comprehensive recruitment marketing strategy is the foundation for effectively engaging prospective students and highlighting the unique qualities and opportunities offered by your university. By understanding the needs and aspirations of your prospective students,...
Resourcing for Success: Aligning Your Marketing and Recruitment Teams
Generational demographic changes, a decrease in demand for a college education, and a slew of other massive shifts in the higher ed recruitment landscape have made declining enrollment and fierce competition for students the market norm. According to the Higher...
10 Key Recruitment Trends to Keep Your Eye On
In his 2016 book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, author Kevin Kelly coined a term that any higher ed enrollment manager and marketer might relate to: endless newbie. “All of us — every one of us — will be endless...
NACAC Recap: A Veteran and a Rookie Return from Baltimore
While surprising Tropical Storm Ophelia expedited an end to NACAC 2023 for several participants — many made mad dashes to the airport for early flights home while others cautiously drove home in the wind and rain — the conference was a terrific success with more than...
