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Recruiting the Stealthy Online Student

Recruiting the Stealthy Online Student

According to surveys, there are more than 23 million students in the United States who have some college credit but are not enrolled at a…

How Technology Guides Donor Outreach During A Crisis

How Technology Guides Donor Outreach During A Crisis

An issue with the Greek system ... An athletic program under investigation ... Faculty members in hot water ... Or any of the myriad of…

Reviving Waterville: Colby College Is Catalyst for Downtown Rebirth

Reviving Waterville: Colby College Is Catalyst for Downtown Rebirth

Our partner colleges and universities constantly make us proud at Capture Higher Ed. That’s why we were delighted to see the recent multimedia feature on…

Do Prospective Students Respond Better to Longer Emails?

Do Prospective Students Respond Better to Longer Emails?

Does the word count in emails impact the open-to-click rate? It’s a common question for those trying to engage prospective students via email marketing. And…

Short and Specific: 6 Tips To Better Engage Students

Short and Specific: 6 Tips To Better Engage Students

At Capture Higher Ed, we look at a lot of emails, and not just our own. We look closely at emails that other universities (ones…

Capture Higher Ed Welcomes Clark University

Capture Higher Ed Welcomes Clark University

Introducing one of Capture Higher Ed’s newest partners, Clark University. Located in Worcester, Mass., Clark is a private research university that promotes a rigorous liberal…

Top 5 Tips for Making the Most of Giving Tuesday

Top 5 Tips for Making the Most of Giving Tuesday

The annual national Giving Tuesday, which each year lands on the Tuesday after Black Friday, is on December 3, Do you have a plan in…

Make Your Graduate Recruitment Practices More High Tech

Make Your Graduate Recruitment Practices More High Tech

More and more experts are recommending that grad schools implement strategies found in undergraduate admission offices and the business world to update and reform outmoded…

How to Increase Student Enrollment While Optimizing Financial Aid

How to Increase Student Enrollment While Optimizing Financial Aid

One of Capture Higher Ed’s clients — a private, Catholic, liberal arts college in the Northeast — is on track this fall to increase student…

When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’

When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’

Marketing is a living art form, changing, growing and evolving as society does the same. Like any art form, marketing uses different mediums, takes different…