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Be Agile: Rethinking Traditional College Recruitment Metrics

Be Agile: Rethinking Traditional College Recruitment Metrics

The college recruitment landscape has undergone another transformation and will continue to evolve for the foreseeable future. In the 1980’s and 90’s, we were worried about buying enough names, sending the right amount of mail, and making enough phone calls. Since the...
10 Recruitment Marketing Trends Emerging in 2025

10 Recruitment Marketing Trends Emerging in 2025

In his book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, author Kevin Kelly coined a term that any higher ed recruitment marketer might relate to: “endless newbie.”  “All of us — every one of us — will be endless...
Out of Time: The Challenge of Recruiting Deadline-Flexible Students

Out of Time: The Challenge of Recruiting Deadline-Flexible Students

Colleges and universities across the country are dealing with a new and surprising challenge in the 2024-25 recruitment cycle. They’re working to engage a cohort of students who are simply not accustomed to working within traditional deadlines. This phenomenon can be...
Be Agile: Rethinking Traditional College Recruitment Metrics

Exploring the Evolution of Marketing in Higher Education

Higher education marketing is in the midst of a transformation, and those at the forefront are redefining the way institutions attract, engage and enroll students. This evolution was the central theme of Capture Higher Ed’s INNOVATE 2024 panel discussion, “A Seat at...
From Silos to Synergy: A Call to Unite Admissions and Marketing

From Silos to Synergy: A Call to Unite Admissions and Marketing

Higher education is often described as a world of opportunity, learning and transformation. Yet, behind the scenes, its institutions often struggle with the pervasive challenge of silos. At INNOVATE 2024, Capture Higher Ed’s virtual conference for enrollment marketing...
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