5-Point Checkup: How to Measure and Evaluate Recruitment Marketing Efforts
Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game activity. It is something you should do throughout the recruitment cycle. Determining the effectiveness of your campaigns in attracting and engaging prospective students...
Advancing Enrollment Management Through Professional Development
As everyone who works in enrollment management knows all too well — and likely are tired of hearing about it — colleges and universities face a myriad of challenges in today’s highly competitive landscape. The need for effective recruitment marketing strategies...
Recruiting the Parents: Products and Strategies for Family Outreach
Communicating with the parents of your prospective students should not be an afterthought. Parents are more involved in their student’s recruitment journey than ever. They have more influence than ever. Their impact is felt earlier than ever. And they are more...
Resourcing for Success: Aligning Your Marketing and Recruitment Teams
Generational demographic changes, a decrease in demand for a college education, and a slew of other massive shifts in the higher ed recruitment landscape have made declining enrollment and fierce competition for students the market norm. According to the Higher...
Delivering the Industry’s Best Student Inquiries
Generating better student inquiries is a priority for colleges and universities across the country. Simply put: there’s a need for more suspects converting into qualified inquiries. By using behavioral intelligence and machine learning, Capture delivers the industry’s...
Four Tips for Navigating the Census Conversation with Leadership
Telling your fall class census story to campus leadership is no easy task. Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition and discount rate goals. As you prepare for Census Day, here are a few tips...
Nine Ways to Harness the Power of Data and Analytics in Your Student Recruitment
Data and analytics make up the fuel that drives modern recruitment marketing and enrollment management, offering valuable insights and informed decision-making. They feed the predictive models that guide your recruiting efforts; they tell you whom to reach out to,...
Wrapping Up and Ramping Up, Part 2: Q&A on Future Proofing Admissions
Higher ed admissions have entered the “wrapping up while ramping up” period in the college recruitment cycle. In Part 1 of this blog, we discussed the wrapping up — how enrollment teams can lock in their fall classes using anti-melt strategies. In Part 2, we asked...
