Driving Email Clicks: Does Putting a First Name in the Subject Line or Body Work?
Every year, Capture Higher Ed produces and sends thousands of emails on behalf of our client institutions, and we constantly measure and refine our tactics. I recently was asked to study whether first name personalization in the email subject line and email body...
Delivering the Industry’s Best Student Inquiries
Generating better student inquiries is a priority for colleges and universities across the country. Simply put: there’s a need for more suspects converting into qualified inquiries. By using behavioral intelligence and machine learning, Capture delivers the industry’s...
‘I’m on to you’ — Marketing to Generation X Parents
In her role as director of enrollment communications at Transylvania University in Lexington, Ky., Laura Rudolph wears many hats. One of them is that of writer. She crafts much of the messaging that goes out to prospective students and their parents. During her...
Go for Launch: ‘Houston, we’re headed to NACAC’
Capture Higher Ed’s crew of enrollment management experts are packing up their shuttle craft and preparing to fly down to Space City next month for NACAC 2022 in Houston, Sept. 22-24. “Mission: Identify, Convert, and Enroll is a go …” and we look forward to connecting...
Panel Discussion: Measuring Your Enrollment Marketing Technology
As universities increasingly use an array of technologies for their enrollment operations, it is sometimes difficult to measure how effective they are … both individually and as part of an overall “tech stack.” That’s why Capture Higher Ed convened an impressive panel...
Capture Listed in Four Categories of Eduventures 2022 Tech Landscape
Capture Higher Ed’s platform, services and diverse array of marketing solutions address specific issues throughout an institution’s recruitment cycle. Our products often complement those of other vendors and our clients often express appreciation over our willingness...
Lessons of St. Catharine: A President Discusses Crisis Leadership and the Demographic Cliff
In 2017, shortly after becoming the 15th president of Carroll University in Waukesha, Wisconsin, Dr. Cindy Gnadinger was diagnosed with cancer. She was stunned. “The only thing I could think of was, ‘I don’t have time for this right now,’” she told Capture Higher Ed...
Maximize Return on Travel: Target Your Best High Schools, Zip Codes and Counties
Going beyond existing feeder schools and targeting new high schools and territories will be on the travel itinerary of Capture Higher Ed client universities this fall thanks to a unique feature of our application modeling. The newly minted TRAVEL feature — built on...
