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NACAC Recap: Connection Is Key with Generation Z

NACAC Recap: Connection Is Key with Generation Z

As we put a bow on this year’s NACAC National Conference in Seattle, I’m reminded of the importance of connection, message and mission. For the past 25 years, I have come to NACAC to learn from my colleagues and reaffirm that what we do every day is important. Helping...
The Test Optional Pivot, Part 2: Admission Review Without Test Scores

The Test Optional Pivot, Part 2: Admission Review Without Test Scores

Pivoting to test optional admission forced the enrollment professionals at the University of Memphis to think outside the norms of its review process — a process built on expedited review. “It’s a competitive advantage we’ve had,” said Eric Stokes, Assistance Vice...
The Test Optional Pivot, Part 1: How Did It Impact Your 2021?

The Test Optional Pivot, Part 1: How Did It Impact Your 2021?

The conversation would soon turn to virtual recruitment methods, but when Capture Higher Ed’s Lauren Gold kicked off the INNOVATE 2021 panel discussion — “What New Virtual Methods Will You Keep Post Pandemic” — she first wanted to hear about last year’s pivot to test...
500 Million Lessons Learned About Email Marketing

500 Million Lessons Learned About Email Marketing

As part of any good enrollment marketing and recruitment plan, there are several platforms that are being utilized today. Digital Advertising was growing at a steady rate before the COVID-19 pandemic, but now it has grown exponentially. Even with some normalcy this...
6 Tips for Improving Your Enrollment Email Marketing

6 Tips for Improving Your Enrollment Email Marketing

Undergraduate and graduate enrollment offices across the country are looking for more impact from their email marketing. Today’s prospective students — both high school students and graduate school candidates — are marketing savvy and less receptive to the traditional...
Machine Learning vs. AI: When Machines Play Chess Like Humans

Machine Learning vs. AI: When Machines Play Chess Like Humans

There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like...
Helping New Enrollment Staff Integrate into Your Team

Helping New Enrollment Staff Integrate into Your Team

August brings new life and vitality to college campuses all over the world. New students enrolling for the first time are full of promise and energy, and returning students are excited to resume their academic studies and catch up with friends. This is also a time of...
Four Reminders for New Enrollment Leadership on Campus

Four Reminders for New Enrollment Leadership on Campus

Cruising through LinkedIn the other day, I was pleased to see so many new enrollment leadership hires at several campuses. Fall can be so exciting with the start of a new academic year, but also fraught with anxiety as these positions are filled with new faces, new...
Help Students Cut Through the College Recruitment Noise

Help Students Cut Through the College Recruitment Noise

My high school class recently came together for its 30th reunion and, once again, I joined old friends and former classmates in Erie, Pa., to celebrate accomplishments and remember those we have lost. During this time of year, I often remember back to when we were...
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