Wrapping Up and Ramping Up, Part 1: Q&A on Summer Melt
College enrollment offices around the country have entered the “wrapping up while ramping up” period in the higher ed recruitment cycle. Perhaps their busiest time of year, enrollment teams are working tirelessly to finish strong by focusing on yield. But as students...
Machine Learning vs. AI: When Machines Play Chess Like Humans
There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like...
Seven Potential Ways to Enhance Student Recruitment Using Chatbots
Incorporating chatbots and virtual assistants into the student recruitment process is gaining traction in the enrollment management space. While still not reliable, these tools have the potential to provide personalized assistance, answer frequently asked questions,...
The Financial and Tech Habits of College Students
Understanding how college students handle their finances and technology is important for institutions because it helps them cater to the needs and preferences of this demographic. To get some insight, let’s dive into the key findings from a comprehensive...
3 Ways to Solve Complex Recruitment Challenges
In the dynamic world of higher ed recruitment, enrollment leaders struggle to solve complex problems because they rely too heavily on traditional technologies and strategies. This is not to say traditional methods are not helpful, but today’s enrollment management...
Cliffs and Shifts: 10 Key Points About the Rocky College Recruitment Landscape
For so many institutions across the country, the demographic, or enrollment, cliff coupled with a decrease in demand for a higher education has made declining enrollment and fierce competition for students the market norm. As college recruitment professionals, you are...
Breaking Down the ED’s New Gainful Employment Regulations
With renewed focus on ensuring students receive a quality education that leads to gainful employment, the new and stronger gainful employment regulations recently released by the Department of Education address concerns regarding program effectiveness, transparency,...
‘Cliff’s Notes’ on Gallup’s State of Higher Education 2023 Report
Gallup and Lumina Foundation recently released their State of Higher Education 2023 report, an annual survey of currently enrolled students and unenrolled U.S. adults that provides a comprehensive look at key trends and offers insight into the higher education...
