Breaking Down the ED’s New Gainful Employment Regulations
With renewed focus on ensuring students receive a quality education that leads to gainful employment, the new and stronger gainful employment regulations recently released by the Department of Education address concerns regarding program effectiveness, transparency,...
‘Cliff’s Notes’ on Gallup’s State of Higher Education 2023 Report
Gallup and Lumina Foundation recently released their State of Higher Education 2023 report, an annual survey of currently enrolled students and unenrolled U.S. adults that provides a comprehensive look at key trends and offers insight into the higher education...
Optimizing Your Student Search Strategy at the Neighborhood Level
When it comes to higher ed student search strategy, the playing field seems to change on a weekly basis. Not only have more schools become test optional, the rules and mechanisms for buying student information are changing constantly and dramatically. Just earlier...
Desire Paths Revisited: Recruiting Students in Low Friction
During a recent glance through the Capture blog archives, our editors came upon this piece written six years ago this month by Capture’s then Vice President of Data Science Thom Golden, Ph.D. The “Desire Path” remains such a potent metaphor for the...
6 Tips for Creating Effective Enrollment Marketing Emails
Over the years, Capture Higher Ed has created hundreds of thousands of emails sent to high school students and their families on behalf of our client institutions. We’ve learned a lot about best practices along the way. Here are six things to keep in mind as you...
NAGAP Recap: A Strong Sense of Solidarity in the Big Apple
Attending a conference in the Big Apple is always Big Fun, and the NAGAP Graduate Enrollment Management Summit at the New York Marriott Marquis in April was no exception. I loved wandering Time Square, catching a Broadway show, grabbing some slices at the local pizza...
The Changing FAFSA: How to Help Your Prospective Students Keep Up
For years, October was the key month on the higher ed enrollment calendar when it came to student financial aid. That’s when the Free Application for Federal Student Aid (FAFSA) opened, and students and their families typically had two months to meet most college...
Enrollment Journey: From Google Search to Applying to Your Institution
Capture Higher Ed’s Behavioral Intelligence Platform facilitates the kind of responsive marketing that lets your admissions team meet prospective students at their moment of intent. These moments happen throughout their enrollment journey. Let’s follow along with...
