If you’re not using a model to predict which students are most likely to apply and enroll, you’re wasting time and money. It’s as simple as that.

We know that Envision, Capture Higher Ed’s cutting-edge predictive engine for higher education, makes predictions. We know that Envision needs student record data to make those predictions. But what happens between feeding student data in and getting predictions out? Let’s crack open the black box and look inside. Envision is a customized computer program with…

Students who have strong search predictions are more likely to apply. Colleges and universities know this. They also know it is better to start communicating with seniors in the summer before their senior year rather than in the winter or spring approaching their graduation. But how do schools balance those two things? Do they buy…