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The 2025 NAGAP Recap — Insights from San Francisco
Fresh off his first NAGAP Graduate Enrollment Management Summit, Seth Reynolds says the talk around graduate recruitment is evolving fast.
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Reinforcements: Enhancing Your Admissions Team with Expert Service
While burnout and turnover on the admissions team isn't new, everything was heightened and exacerbated in the years since the pandemic.
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The $38 Applicant: How Smart Direct Mail Boosts Applications and Visits
Depending on who you ask, direct mail is either an effective tool to drive applications … or a total waste of money. So, which is it?
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Revalidating Your Value: 8 Strategies to Increase Admissions Yield
How can behavioral intelligence give you the edge when it comes to increasing admissions yield and reducing melt? Here are eight strategies.
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Be Agile: Rethinking Traditional College Recruitment Metrics
To get a better idea of who is going to apply and enroll, institutions need to look at different college recruitment metrics than before.
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Aha! Admissions Moment: Adapting to Prospective Student ‘Desire Paths’
It was the 2017 NACAC National Conference in Boston and, as Vice President for Admissions and Financial Aid at Colby-Sawyer College, Anna Miner was researching possible recruitment marketing technologies and vendors to help elevate her team’s effectiveness. She recalls attending Capture Higher Ed’s NACAC session, which offered an interesting architectural metaphor to explain the importance…
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10 Recruitment Marketing Trends Emerging in 2025
By embracing emerging technologies, exploring innovative strategies, and adapting to changing student preferences, your institution can stay ahead in the higher education recruitment landscape and attract the best-fit students.
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Capture News, Graduate Enrollment, Marketing Trends, Predictive Modeling, Uncategorized, Undergraduate Enrollment
Exploring the Evolution of Marketing in Higher Education
Watch Capture Higher Ed’s INNOVATE 2024 panel discussion, “A Seat at the Table: The Evolving Role of Marketing in Higher Education.”
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4 Must-Haves for Your Student Search Strategy
When it comes to student search, the rules seem to change on a weekly basis. Not only have more schools become test optional, the process of buying student information is changing constantly and dramatically.
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The INNOVATE 2024 Recordings! Sessions Are Available in the Lobby
INNOVATE 2024, Capture Higher Ed’s fifth annual virtual conference for recruitment marketing leaders and professionals, was a huge success.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll