If you’ve attended a conference lately, you’ve probably seen “AI-powered” something on every booth you walked by.  Even as a marketer working at one of those AI-powered solutions, it’s a little exhausting walking around the sea of sameness.  Everyone says they have the next big thing to revolutionize enrollment. And frankly most sound exactly the same: Use AI to save time and hit your enrollment goals!  It’s an empty promise. Vague at best. And here’s the thing: AI is transforming enrollment marketing…

It’s November: travel season is winding down, the holidays are creeping closer, and you probably have a pretty clear picture of how your funnel is shaping up for the cycle.  Well, hopefully.  In recent years, overall enrollment and apps have made a steady incline post-COVID while direct admissions programs have driven record-breaking application numbers across the board. But we all know there’s a catch: more applications haven’t necessarily…

What if I told you your enrollment challenges weren’t due to a lack of student interest, diminishing demographics, or even (gasp!) that you didn’t buy enough names? The truth: You’re missing your goals because you’re missing — or worse, ignoring — important signals students are giving you every day. The wrong fix for a bigger…