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Why Online Reviews Matter for AI Search
Asking for reviews can feel awkward. But it doesn’t have to be. Right now, our team is reaching out to our partners and asking them to leave a review of Capture on G2 – a site where people review the software they use at work. It’s a simple request, but it still feels a little…
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What Makes College Communications Sound AI-Generated? 6,000 High School Seniors Told Us.
When I worked on the campus side, there were weeks when I’d write a dozen emails before lunch. A travel-season reminder, a deadline push, an open house invite, and whatever else the team needed out the door by the end of the week. I cared about every one of them. But I also pulled up…
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How to Optimize Your College’s Website for AI Search (Without Hiring an Agency)
When I started in marketing, SEO was a simple science: Use SEMRush; identify the keywords with the highest monthly volume and lowest competition; and write content that included those relevant keywords in headlines, paragraphs and bullets. Optimization relied solely on structural integrity of headings and title tags and domain authority. I guess I didn’t know…
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Solving the Personalization Problem
Numerous seminars, think pieces, and articles have made “personalization” one of the buzziest buzzwords in higher ed’s post-pandemic era, and the ensuing progress in recent cycles has been swift and undeniable. While teams across the spectrum have embraced audience segmentation and tailored communications, according to students, most colleges still don’t hold the right playbook for garnering…
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What Students Expect Before You Even Know Their Name
It’s late November, and you get a new application, but there’s no prior record for this prospect. They didn’t inquire or register for any events, and they’ve never engaged via email. They must have found you late in their search, right? They didn’t. Unbeknownst to you, they’ve been browsing your website off-and-on for weeks now. They viewed nursing program pages, read outcome data, and compared tuition costs. Every visit left a trail of signals that…
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The Netflix Effect in Higher Ed: Why Students Expect Personalization Earlier than Ever in Recruitment
The person I am is very different than the person Netflix thinks I am. And I think that’s worth noting. Netflix doesn’t care that I’m a thirty-something mom who loves yoga and baking. To Netflix, I’m just someone who watches Rom-Coms and crime documentaries. It doesn’t know me. It knows my behavior. And it uses…
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What Is the Dark Funnel in College Admissions?
There’s a version of your enrollment funnel you can see: inquiry forms submitted, emails opened, campus visit registrations, application starts. You track it, report on it, act on it, and optimize around it. This is how teams have operated…well, forever really. But what happens when you’re only making decisions and actions around what you can…
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Yield Campaign Strategies That Actually Convert
Yield season is the moment enrollment teams feel the weight of everything that came before it. The inquiry campaigns, the application pushes, the campus visit follow-ups—it all converges into a window where admitted students are deciding, often quietly, whether your institution made the cut. The problem is that most yield strategies are still built around…
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3 High-Converting Campaigns our Clients are Running Right Now
Most enrollment decisions begin long before a student ever clicks “submit application”. But in that quiet stretch of research, comparison, and consideration — what we call the dark funnel — the institutions that show up first, and show up relevantly, don’t just earn attention. They earn an advantage. The three campaigns below aren’t just personalized – they’re precise. These institutions are among the many using Capture to identify high-intent prospects to activate messaging at the…
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Cookie Cutter Doesn’t Cut It: A Year-Round Playbook for Hyper-Personalized Enrollment Marketing
Competing for your prospect’s attention is a digital battlefield. And your generic “Dear [FirstName]” email has already lost the war. Recent research found that 73% of consumers expect companies to understand their unique needs and expectations. For Gen Z students—digital natives who’ve grown up with Netflix recommendations and Spotify’s “Discover Weekly”—this expectation is the baseline. Yet 67% of prospects say personalized communication influences…
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll