By the time a student hits submit on an application, they’ve handed a college a lot. Their contact information, their intended major, their transcripts, an essay about who they are, and often a look at their family’s finances. Students see that as a trade. The more they share about themselves, the more they expect a…

Most of us know the feeling. You open a customer service chat with a simple question, and the bot asks for information you already gave it, suggests a fix that doesn’t apply, and tells you it understands your frustration. By the time a real person joins, you’re annoyed with the whole company, not just the…

A student visits your website three times this month. She reads about your nursing program, checks the cost calculator twice, and clicks on a page about clinical placements. Then she gets an email from you that says “Discover Your Future” with a list of program offerings, which does include nursing, but it’s buried several scrolls…

You’re likely setting your open house attendance goals based on historic conversion rates of attendance to applicant (or inquiry, enroll, etc.), right? So, when you need 120 prospective students to meet that goal, and 120 RSVP yes, it’s easy to feel like your work is done.  But at one of our recent Client Advisory Board…

For most enrollment teams, it’s getting harder to meet your goals every year. I saw the shift firsthand when I sat on the other side of the desk. You used to be able to buy the search lists, visit the high schools where your inquiries were attending, and host some on-campus events.   (Ok, it was…

Renewal season has a way of sneaking up once the cycle gets rolling. When you’re heads-down in the day-to-day, it’s easy to just renew without truly reevaluating.   When I sat on your side of the desk, we were juggling several vendors, each promising better conversion, stronger yield, and less melt. We rarely had the time…

Your application is open, and your first wave of apps has already come in. Now you’re waiting on the students who are still quietly making up their minds, the ones researching your college and scrolling your social channels for weeks or months before you even know who they are.  The window to influence them is…