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Graduate Recruitment Strategies: Where to Find Prospects and Keep Them Engaged
With undergraduate enrollment challenges pushing more institutions to lean on graduate programs for revenue, competition for graduate students has never been fiercer. But we both know graduate students don’t take a clear path to enrollment. They operate on their own timelines, taking months or even years to move from initial interest to application. Throughout their journey, interest ebbs and flows. Someone who was…
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How to Identify and Engage Website Visitors from Other Institutions
Identify website visitors from other higher ed institutions and deliver actionable transfer- or graduate-specific messaging to them.
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Vegas Baby! Capture Is Headed to Slate Summit 2025
Slate Summit 2025 is right around the corner, and Capture Higher Ed is doubling down on innovation and integration in the heart of the Strip.
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The 2025 NAGAP Recap — Insights from San Francisco
Fresh off his first NAGAP Graduate Enrollment Management Summit, Seth Reynolds says the talk around graduate recruitment is evolving fast.
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Reinforcements: Enhancing Your Admissions Team with Expert Service
While burnout and turnover on the admissions team isn't new, everything was heightened and exacerbated in the years since the pandemic.
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NAGAP Perspectives: Generating Graduate Enrollments at Jacksonville University
This article appears on page 4 of the Summer 2024 of Perspectives, a newsmagazine for graduate enrollment management professionals.
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Capture Is Headed to NAGAP 2025 — Let’s Connect in San Francisco!
Capture Higher Ed is headed to next week's NAGAP Graduate Enrollment Management Summit in San Francisco! You can find us at Booth #208.
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The Transfer Tide is Turning … Is Your Strategy?
Are you leaning more heavily on transfer students? It's time to ask hard questions, move faster and refuse to leave easy wins on the table.
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5 Must-Dos for Measuring Your Recruitment Marketing Year-Round
Measuring your recruitment marketing campaigns is not a post-game activity. It's something you should do throughout the recruitment cycle.
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A Beginner’s Guide to UTM Tracking for Recruitment Marketing
UTM tracking can empower your institution’s recruitment marketing and provide valuable insights to optimize your outreach.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll