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Blurred Lines: University Marketing and Graduate Admissions Working Together
Jacksonville University's marketing and admissions teams talk about “blurring the lines” between their departments.
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Introducing INNOVATE 2021’s Keynote Speakers
Three keynote speakers will headline Capture Higher Ed’s free virtual conference, INNOVATE 2021, on June 16 and 17.
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Outcomes-Based Pricing: Balance Risk, Reward Performance
Capture's outcomes-based pricing model supports the recruitment and enrollment management needs of institutions.
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Infographic: Ashley’s Journey from Website Visitor to College Applicant
This infographic depicts a student recruitment journey when it is facilitated by Capture's Behavioral Intelligence Platform. Check out Ashley's journey!
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Don’t Open This Email: How to Talk to a Brain
In today’s world of social media, 24-hour news, and all the other kinds of virtually endless information, there’s really only one commodity that matters: your attention. Since at least 2000, when The Attention Economy: Understanding the New Currency of Business was published, we’ve known that everyone — colleges, businesses, fundraisers, your local newspaper, not to…
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Gender Marketing: How Men and Women Receive Messages Differently
Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect how companies reach out to potential customers. In the past, research on gender differences has been generally disregarded in our society. We have instead focused for decades on how similar…
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How Do Machines Think? Learning About Machine Learning
From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven into everything we do at Capture Higher Ed. The technology drives our current products and its influence only will grow as we iterate and innovate into the future. Every day…
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Lessons from the Fast Food Trenches: A Wendy’s Story
(What can an admissions office learn from a 19-year-old Wendy’s manager? In a recent article for university presidents, Capture Higher Ed CEO Steve Huey discussed a “light bulb” moment he had during his formative years in the fast food industry.) When I was 19, I became the youngest store manager of a Wendy’s restaurant. I…
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll