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Go for Launch: ‘Houston, we’re headed to NACAC’
Capture’s enrollment management experts are preparing to fly down to Space City next month for NACAC 2022 in Houston, Sept. 22-24.
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Panel Discussion: Measuring Your Enrollment Marketing Technology
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]As universities increasingly use an array of technologies for their enrollment operations, it is sometimes difficult to measure how effective they are … both individually and as part of an overall “tech stack.” That’s why Capture Higher Ed convened an impressive panel of leading enrollment management technology and service…
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Lessons of St. Catharine: A President Discusses Crisis Leadership and the Demographic Cliff
A university president discusses the crisis management planning she has employed during powerful professional and personal challenges.
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Inside Higher Ed Editor Outlines ‘Top 10 Issues in Admissions’
Inside Higher Ed co-founder and editor, Scott Jaschik, outlined his "Top 10 Issues in Admissions" to open this year's INNOVATE conference.
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Mentoring Women: ‘You’re Going to Make a Great President Someday’
From elementary school teacher to university president, Carroll University's Dr. Cindy Gnadinger benefitted from powerful mentorship.
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Student Engagement: Connecting the Dots from Visitors to Content
Leading enrollment marketing strategist Gil Rogers suggests breaking these digital rules when trying to fix your student engagement plan.
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NAGAP Recap: A Whirlwind in the Windy City
NAGAP’s 2022 Graduate Enrollment Management Summit in Chicago was a whirlwind of smiles, connections, well-wishes and presentations.
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Capture’s Integration with Slate: Automating Processes, Driving Enrollment
Capture’s technology integration with Slate allows institutions to receive student data and engagement scores into the Slate CRM.
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How to Climb Higher Ed’s Impending Demographic Cliff
Projected to begin in 2025, a “demographic cliff” for higher ed is coming to the U.S. in the form of a drop in the college-aged population.
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A Capture Checklist: Recharge Your Current Grad Enrollment Funnel
This new Capture Checklist includes actionable tips and strategies for reengaging and recharging your current graduate enrollment funnel.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll