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International Enrollment Strategy That Actually Works
Most institutions build their international enrollment strategy around the inquiry. A prospective student from India, Brazil, or South Korea fills out a form, and the recruitment engine finally starts moving. By then, the decision is already half made. International students spend months, sometimes well over a year, quietly researching institutions before they ever identify themselves. They’re comparing programs, reading faculty bios, checking graduate…
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Beating the Law of Diminishing Returns in Higher Ed Recruitment
Experts say the $15 billion college recruitment market is experiencing what economists call, the “Law of Diminishing Returns.”