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Higher Ed Email Subject Lines That Actually Get Opened
Most colleges we meet with lately are complaining about the same thing: a tired playbook that quite literally results in them sending the exact same emails as their biggest competitors. And listen, I’m all for playbooks. If something works, do it. But if you and all of your competitors are sending the same emails, with the same subject…
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The Anti-Melt Campaigns Working Right Now (And the Numbers to Prove It)
A look inside four anti-melt campaigns Capture partners are running this summer — and what the live performance data tells us about reaching deposited students between May and August. Summer melt isn’t a mystery anymore. We know roughly when it happens (late May through mid-August), we know who’s at risk (deposited students who go quiet),…
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Direct Admissions Doubled Your Applications. Now What?
Direct admissions is (and has been) exploding for a few years now. I remember when I was leading GTM for direct admissions at Niche, the monthly search volume for the term was zero. Yes, literally zero. Fast forward four years, there’s about 32,000 monthly searches for “direct admissions” and other related terms. The number of institutions signing on for the largest non-state direct admissions initiatives…
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3 Ways to Improve Your Digital Marketing for Graduate Recruitment
Most of my friends at some point or another have told me they’re thinking of going back to school. And I, too, have had that thought, whether for this career or some crazy shift. What if I honed my craft even more? Or what if I changed this trajectory entirely? Can I go to grad school for something…
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Post-May 1 Campaign Ideas for Four-Year Institutions Still Chasing Their Goals
Every May, a quiet conversation happens at four-year institutions across the country. The deposit numbers come in, the team does the math, and someone closes a door to say what the dashboards already showed: we’re not there yet. If that’s you right now, you have a lot of company. Many institutions are reporting healthy application growth alongside softening deposits,…
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The Netflix Effect in Higher Ed: Why Students Expect Personalization Earlier than Ever in Recruitment
The person I am is very different than the person Netflix thinks I am. And I think that’s worth noting. Netflix doesn’t care that I’m a thirty-something mom who loves yoga and baking. To Netflix, I’m just someone who watches Rom-Coms and crime documentaries. It doesn’t know me. It knows my behavior. And it uses…
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Yield Campaign Strategies That Actually Convert
Yield season is the moment enrollment teams feel the weight of everything that came before it. The inquiry campaigns, the application pushes, the campus visit follow-ups—it all converges into a window where admitted students are deciding, often quietly, whether your institution made the cut. The problem is that most yield strategies are still built around…
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3 High-Converting Campaigns our Clients are Running Right Now
Most enrollment decisions begin long before a student ever clicks “submit application”. But in that quiet stretch of research, comparison, and consideration — what we call the dark funnel — the institutions that show up first, and show up relevantly, don’t just earn attention. They earn an advantage. The three campaigns below aren’t just personalized – they’re precise. These institutions are among the many using Capture to identify high-intent prospects to activate messaging at the…
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5 Ways to Use Behavioral Intelligence to Improve Spring Travel
“Our counselors are on campus too much. They need to get out and travel.” That’s one of the most common concerns I’ve heard from VPs and Directors of Enrollment over the past few months. It’s a symptom of a the bigger problem: Counselors are often bogged down with administrative tasks, emails from prospects and their families, and routine follow-ups, leaving little time or energy for…
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5 Questions to Ask About Your Unique Summer Melt Scenario
What's your university’s specific summer melt situation? Here are five important questions to ask to gain a better understanding.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll