Numerous seminars, think pieces, and articles have made “personalization” one of the buzziest buzzwords in higher ed’s post-pandemic era, and the ensuing progress in recent cycles has been swift and undeniable.   While teams across the spectrum have embraced audience segmentation and tailored communications, according to students, most colleges still don’t hold the right playbook for garnering…

There’s a version of your enrollment funnel you can see: inquiry forms submitted, emails opened, campus visit registrations, application starts. You track it, report on it, act on it, and optimize around it. This is how teams have operated…well, forever really. But what happens when you’re only making decisions and actions around what you can…