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How to Recruit Students from Niche Populations (When the Traditional Pipeline Is Shrinking)
Every enrollment plan written in the last two years contains some version of the same line: diversify the pipeline. This translates into new strategic initiatives like: Grow transfer, each adult learners; strengthen the graduate funnel; go deeper with first-generation students; invest more in recruiting a certain program like nursing or finance. The list goes on…
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Making Individualization the New Standard with Capture Dynamic Pages and 1:1 Texting
We’ve spent the last few weeks making a case: that personalization, as most institutions practice it, has a ceiling, and that the students you’re trying to reach can tell the difference between outreach built for a group and outreach built for them. And while the subject is timely and discussion-worthy in and of itself, it was leading up to this announcement: Today, we’re introducing two products…
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We Analyzed 700+ Higher Ed Recruitment Emails. Here’s What Students Actually Read.
I’ve been writing marketing emails for over a decade now, and I don’t think it ever gets easier. Between tech changes, privacy updates, AI slop, and everything in between, standing out in the noise means consistently adapting. So that’s what we do here at Capture: we keep analyzing our own work to see what’s still…
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Infographic: What Moved Ashley from ‘Yes’ to ‘Enrolled’?
Ashley applied, got accepted, and enrolled, but her desire path didn't follow a preconceived trail set out by the admissions team.
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5 Must-Dos for Measuring Your Recruitment Marketing Year-Round
Measuring your recruitment marketing campaigns is not a post-game activity. It's something you should do throughout the recruitment cycle.
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The $38 Applicant: How Smart Direct Mail Boosts Applications and Visits
Depending on who you ask, direct mail is either an effective tool to drive applications … or a total waste of money. So, which is it?
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Make Your Emails Worth Reading — And Worth Clicking
A recent study of email campaigns conducted by Capture Higher Ed on behalf of its clients found the effect of email length to be significant.
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From Clicks to Campus: Building a Winning Digital Advertising Strategy
With traditional marketing methods becoming less effective, institutions are turning more to digital advertising to drive applications.
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The Dynamic Toaster: Guiding Student Experiences on Your Website
A toaster is a small graphic that can rise from the bottom (or drop from the top) of a webpage during a website visit … ya know, like toast.
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When a College Visit Goes Off Script: The Cost of Misalignment in Program Messaging
Colleges must keep their messaging aligned. The cost of miscommunication during a college visit isn’t just a lost applicant, it’s lost trust.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll