-
500 Million Lessons Learned About Email Marketing
Marketing to today’s GEN Z student has become more complex … especially through email marketing.
-
Four Reminders for New Enrollment Leadership on Campus
The honeymoon phase for many campuses has begun with their new leadership in enrollment management.
-
Transformative Ways University Websites Are Engaging with Prospective Students
Higher education institutions must have a strong web presence in today's recruitment climate.
-
Help Students Cut Through the College Recruitment Noise
Colleges need to focus their messaging to the right students at the right time … their time.
-
Maximizing Virtual Events: A New Joint Offering from Capture and PlatformQ Education
How can colleges collect, measure, and capitalize on the traffic generated from their virtual events?
-
Capture’s Behavioral Emails Lead the Industry in Click-to-Open Rates
Capture Higher Ed’s behavioral emails are being delivered and clicked into at industry-leading rates.
-
Navigating Uncertainty: Creativity and Meaning Amid a ‘Triple Pandemic’
Creative strategist and global speaker, Natalie Nixon, spoke about “Navigating Uncertainty” during Capture's INNOVATE 2021 last month.
-
3 Ways Admissions and University Marketing Can Collaborate
It’s a point we all know but sometimes forget — the importance of marketing and admissions working together.
-
Blurred Lines: University Marketing and Graduate Admissions Working Together
Jacksonville University's marketing and admissions teams talk about “blurring the lines” between their departments.
-
Capture Clients Up in Deposits Compared to Last Year
Is 2021 a bounce-back year? Two-thirds of Capture institutions are up in deposits compared to last year at the same point in time.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll