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Introducing INNOVATE 2021’s Keynote Speakers
Three keynote speakers will headline Capture Higher Ed’s free virtual conference, INNOVATE 2021, on June 16 and 17.
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Outcomes-Based Pricing: Balance Risk, Reward Performance
Capture's outcomes-based pricing model supports the recruitment and enrollment management needs of institutions.
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Surprising Trend: Admitted Students Coming from Farther Away
Students have been unable to travel like in years past for campus visits. That should mean their college search has centered closer to home … right?
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New Ways for Community Colleges to Achieve Enrollment Goals
Community Colleges are working with Capture to identify, convert and enroll their next and best class of students.
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Infographic: Ashley’s Journey from Website Visitor to College Applicant
This infographic depicts a student recruitment journey when it is facilitated by Capture's Behavioral Intelligence Platform. Check out Ashley's journey!
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Don’t Open This Email: How to Talk to a Brain
In today’s world of social media, 24-hour news, and all the other kinds of virtually endless information, there’s really only one commodity that matters: your attention. Since at least 2000, when The Attention Economy: Understanding the New Currency of Business was published, we’ve known that everyone — colleges, businesses, fundraisers, your local newspaper, not to…
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When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’
Marketing is a living art form, changing, growing and evolving as society does the same. Like any art form, marketing uses different mediums, takes different shapes and, perhaps most importantly, promotes different ideas. Some businesses prefer to focus on the idea that they are the best in their field. Some try to build a human…
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Gender Marketing: How Men and Women Receive Messages Differently
Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect how companies reach out to potential customers. In the past, research on gender differences has been generally disregarded in our society. We have instead focused for decades on how similar…
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How to Save Thousands on Your Direct Mail Spend
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for diminishing returns. Sending print materials through the mail can…
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With AI, Fear Is More Exciting Than the Alternative
As a writer favoring speculative fiction, I have been interested in Sci-fi for as long as I can remember. The defining characteristic of sci-fi is the drive to answer the question, “What will life be like in the future?” Different stories envision different futures — some good and some daunting — but one possible outcome…
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll