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Be A Student of the Problem: An Interview with Capture’s New CPO Rajeev Arora
Capture's new CPO brings more than 30 years of experience growing global software companies from concept to industry-leading businesses.
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Returning a University’s Investment 186x in First-Year Net Tuition Revenue
While we often geek out over our tech, sometimes we should lay out what we do in the simplest terms possible: Capture helps institutions.
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12 C’s for Enrollment Leaders: Part 3, Finish What You Started
The final installment of Capture's 12 Cs for Enrollment Leaders talks about assessing, expanding and even pulling back recruitment tactics.
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Higher Education Marketing: What Does Success Look Like?
Higher education marketing is in a hyper-transformative space as enrollment leaders adapt to the changes the pandemic brought us in 2020.
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12 C’s for Enrollment Leaders: Part 2, Taking the Next Step
Part 2 of the series, "12 C’s for Enrollment Leaders," explores converting students through Charisma, Conviction, Communication and Courage.
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12 C’s for Enrollment Leaders: Part 1, Identifying Through Engagement
Part 1 of Capture Higher Ed's blog series, 12 C's for Enrollment Leaders, outlines how to identify prospective students through engagement.
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Admissions Offices Dealing with the ‘Whirlwind of Fall’ Amid Staff Shortages
Admissions offices are halfway through the fall semester and dealing with a myriad of activities amid significant staff shortages.
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NACAC Recap: Connection Is Key with Generation Z
As we put a bow on this year’s NACAC National Conference in Seattle, I’m reminded of the importance of connection, message and mission. For the past 25 years, I have come to NACAC to learn from my colleagues and reaffirm that what we do every day is important. Helping students navigate their way through the…
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The Test Optional Pivot, Part 2: Admission Review Without Test Scores
Thinking outside the norms of admission review in a test optional environment.
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The Test Optional Pivot, Part 1: How Did It Impact Your 2021?
Enrollment leaders from four Capture Higher Ed clients talk about their pivot to test optional.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll