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The $38 Applicant: How Smart Direct Mail Boosts Applications and Visits
Depending on who you ask, direct mail is either an effective tool to drive applications … or a total waste of money. So, which is it?
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Engagement Predicts Enrollment: How Website Behavior Signals Student Intent
Students are more receptive to your messaging when they are highly engaged with your website. It’s something we know. It’s something we test. That’s why Capture Higher Ed measures that engagement and affinity for our client institutions through our proprietary Capture Engagement Score (CES) and Capture Affinity Index (CAI). CAI is a measurement of…
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Make Your Emails Worth Reading — And Worth Clicking
A recent study of email campaigns conducted by Capture Higher Ed on behalf of its clients found the effect of email length to be significant.
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From Clicks to Campus: Building a Winning Digital Advertising Strategy
With traditional marketing methods becoming less effective, institutions are turning more to digital advertising to drive applications.
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The Dynamic Toaster: Guiding Student Experiences on Your Website
A toaster is a small graphic that can rise from the bottom (or drop from the top) of a webpage during a website visit … ya know, like toast.
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3 Ways to Use Reddit in Your Social Media Strategy
Reddit has been described as the big risk, big reward platform that Generation Z often prefers. How can higher ed marketers use it in their social media strategy? Let’s take a look. We all know Gen Z highly values authenticity. Reddit, the third most-visited website in the U.S. (SEMRUSH), is a community and discussion forum…
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Empowering Your Students to be Social Media Ambassadors
Does the 2025 social media plan for your university or college include the talent of student ambassadors. Well, it should!
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When a College Visit Goes Off Script: The Cost of Misalignment in Program Messaging
Colleges must keep their messaging aligned. The cost of miscommunication during a college visit isn’t just a lost applicant, it’s lost trust.
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7 Strategies to Supercharge Your Graduate Enrollment Search
Colleges and universities need a strategic, forward-focused search strategy to support their evermore crucial graduate enrollment efforts.
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Revalidating Your Value: 8 Strategies to Increase Admissions Yield
How can behavioral intelligence give you the edge when it comes to increasing admissions yield and reducing melt? Here are eight strategies.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll