-
INNOVATE 2024: The Panel Discussions
INNOVATE 2024 will convene two excellent panel discussions — one focused on university marketing, the other on enrollment management.
-
INNOVATE 2024: Meet Our Keynote Speakers
The keynote speakers for Capture's INNOVATE 2024 will be two industry leaders who have dedicated their careers to higher education.
-
Four Tips for Navigating the Census Conversation with Leadership
Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition, and discount rate goals, and telling the census story to campus leadership is no easy task.
-
Artificial Intelligence: The Potential and Pitfalls for Enrollment Marketing, Part 2
In the first part of this series, we examined the potential of AI for enrollment marketing. Now let’s look at the pitfalls to avoid.
-
Artificial Intelligence: The Potential and Pitfalls for Enrollment Marketing, Part 1
For higher ed enrollment marketing leaders, understanding the full potential — and limits — of artificial intelligence is crucial.
-
Specialized Expertise: Anatomy of a Modern Marketing Team
Today’s marketing teams must possess a diverse set of skills that go beyond traditional marketing competencies.
-
Optimizing Your Student Search Strategy at the Neighborhood Level
A neighborhood-level student search strategy lets you invest in the students who are most likely to engage with your institution.
-
Machine Learning vs. AI: When Machines Play Chess Like Humans
There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like a human would.
-
Striking the Balance: Vendor Partnerships for Recruitment Marketing
One of the most critical decisions university recruitment marketing leaders face is determining what and when to outsource.
-
Gathering and Delivering the Industry’s Best Student Inquiries
Inquiry generation is a priority for colleges and universities across the country. There’s a need for more suspects converting into qualified inquiries.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll