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Nine Ways to Harness the Power of Data and Analytics in Your Student Recruitment
Data and analytics make up the fuel that drives modern recruitment marketing and enrollment management, offering valuable insights and informed decision-making.
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Creating a Winning Recruitment Marketing Plan – A Capture Checklist
A comprehensive recruitment marketing strategy requires crafting and implementing tactics that effectively engage prospective students and highlight the unique qualities and opportunities offered by your university.
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Capture News, Graduate Enrollment, Marketing Trends, Predictive Modeling, Uncategorized, Undergraduate Enrollment, University Advancement
Eduventures Tech Landscape: Capture Listed in Three Enrollment Categories
Capture Higher Ed is listed in three enrollment management categories of the Eduventures Higher Education Technology Landscape.
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Corralling Your Recruitment Data and Making it Actionable
Developing a recruitment data narrative for your enrollment team starts with unifying the data where you can optimize your efforts.
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AI-Generated Writing: A Hot Take from the Village Luddite on ChatGPT
The new, freely accessible AI application called ChatGPT, a chatbot capable of generating remarkably coherent writing in just seconds.
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Climbing Gear: How to Scale the Enrollment Cliff, Part 1 – Innovative Search and Travel
This blog series will outline how using the right tools and messaging at the right time can help you ascend higher ed's Enrollment Cliff.
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Promoting Your Institution’s Value Propositions, Part 3: Adaptability
Meet your students on their desire paths. What a world renown architect can teach us about adaptability in enrollment management?
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Go for Launch: ‘Houston, we’re headed to NACAC’
Capture’s enrollment management experts are preparing to fly down to Space City next month for NACAC 2022 in Houston, Sept. 22-24.
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Maximize Return on Travel: Target Your Best High Schools, Zip Codes and Counties
Go beyond existing feeder schools and target new high schools and territories using the unique TRAVEL feature of Capture's application model.
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Using Predictive Analytics to Increase Access and Affordability in Higher Ed
Predictive models and optimization algorithms, when used with intention, can mitigate bias and the reproduction of historical disadvantage in admissions and financial aid awarding processes.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll