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Yield Campaign Strategies That Actually Convert
Yield season is the moment enrollment teams feel the weight of everything that came before it. The inquiry campaigns, the application pushes, the campus visit follow-ups—it all converges into a window where admitted students are deciding, often quietly, whether your institution made the cut. The problem is that most yield strategies are still built around…
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3 High-Converting Campaigns our Clients are Running Right Now
Most enrollment decisions begin long before a student ever clicks “submit application”. But in that quiet stretch of research, comparison, and consideration — what we call the dark funnel — the institutions that show up first, and show up relevantly, don’t just earn attention. They earn an advantage. The three campaigns below aren’t just personalized – they’re precise. These institutions are among the many using Capture to identify high-intent prospects to activate messaging at the…
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AI in Enrollment Marketing: 4 Pitfalls to Avoid
If you’ve attended a conference lately, you’ve probably seen “AI-powered” something on every booth you walked by. Even as a marketer working at one of those AI-powered solutions, it’s a little exhausting walking around the sea of sameness. Everyone says they have the next big thing to revolutionize enrollment. And frankly most sound exactly the same: Use AI to save time and hit your enrollment goals! It’s an empty promise. Vague at best. And here’s the thing: AI is transforming enrollment marketing…
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5 Proven Ways to Accelerate High-Quality Mid-Cycle App Gen
It’s November: travel season is winding down, the holidays are creeping closer, and you probably have a pretty clear picture of how your funnel is shaping up for the cycle. Well, hopefully. In recent years, overall enrollment and apps have made a steady incline post-COVID while direct admissions programs have driven record-breaking application numbers across the board. But we all know there’s a catch: more applications haven’t necessarily…
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Are You Missing the Signs? What Student Intent Signals Are Trying to Tell You
What if I told you your enrollment challenges weren’t due to a lack of student interest, diminishing demographics, or even (gasp!) that you didn’t buy enough names? The truth: You’re missing your goals because you’re missing — or worse, ignoring — important signals students are giving you every day. The wrong fix for a bigger…
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Desire Paths Revisited: Recruiting Students in Low Friction
The "Desire Path" remains a potent metaphor for the importance of behavioral intelligence when recruiting students.
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Beating the Law of Diminishing Returns in Higher Ed Recruitment
Experts say the $15 billion college recruitment market is experiencing what economists call, the “Law of Diminishing Returns.”
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How Do Machines Think? Learning About Machine Learning
From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven into everything we do at Capture Higher Ed. The technology drives our current products and its influence only will grow as we iterate and innovate into the future. Every day…
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How to Save Thousands on Your Direct Mail Spend
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for diminishing returns. Sending print materials through the mail can…
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Birth Rates and Bubbles: Higher Ed’s Challenge of Finding Freshmen
The Atlantic published an article on the college bubble, noting that decline in the birth rate is drying up the higher ed pipeline.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll