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10 Recruitment Marketing Trends Emerging in 2025
By embracing emerging technologies, exploring innovative strategies, and adapting to changing student preferences, your institution can stay ahead in the higher education recruitment landscape and attract the best-fit students.
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Out of Time: The Challenge of Recruiting Deadline-Flexible Students
Institutions across the country are dealing with a surprising challenge in the 2024-25 cycle--recruiting students used to fluid deadlines.
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Enrollment Leaders Unfiltered: Insights from INNOVATE 2024’s Day 2 Panel
A highlight of Capture's INNOVATE 2024 was the panel discussion, “Enrollment Leaders Unfiltered: Insights into Today’s Complex Landscape.”
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Where Are You on the Adoption Curve? Lessons from Gil Rogers at INNOVATE 2024
At INNOVATE 2024, Gil Rogers, EdTech advocate and self-proclaimed higher education evangelist, posed important questions to attendees.
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Capture News, Graduate Enrollment, Marketing Trends, Predictive Modeling, Uncategorized, Undergraduate Enrollment
Exploring the Evolution of Marketing in Higher Education
Watch Capture Higher Ed’s INNOVATE 2024 panel discussion, “A Seat at the Table: The Evolving Role of Marketing in Higher Education.”
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From Silos to Synergy: A Call to Unite Admissions and Marketing
INNOVATE 2024 keynote speakers offered a rallying cry for leaders to break down barriers and reimagine collaboration in higher education.
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4 Must-Haves for Your Student Search Strategy
When it comes to student search, the rules seem to change on a weekly basis. Not only have more schools become test optional, the process of buying student information is changing constantly and dramatically.
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The INNOVATE 2024 Recordings! Sessions Are Available in the Lobby
INNOVATE 2024, Capture Higher Ed’s fifth annual virtual conference for recruitment marketing leaders and professionals, was a huge success.
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NACAC 2024: Magic Johnson and the Courage Within
Attending NACAC 2024 last month in Los Angeles, with the powerful theme “The Courage Within,” brought many emotions to the forefront.
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INNOVATE 2024: The Panel Discussions
INNOVATE 2024 will convene two excellent panel discussions — one focused on university marketing, the other on enrollment management.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll