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Optimizing Your Student Search Strategy at the Neighborhood Level
A neighborhood-level student search strategy lets you invest in the students who are most likely to engage with your institution.
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Gathering and Delivering the Industry’s Best Student Inquiries
Inquiry generation is a priority for colleges and universities across the country. There’s a need for more suspects converting into qualified inquiries.
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Camaraderie, Enthusiasm, Innovation: Looking Back at Slate Summit 2024
Capture Higher Ed Manager of Data Services Mariah Ward reflects on her experience during Slate Summit 2024 at Chicago's Navy Pier.
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Recruiting Parents: Products and Strategies for Family Outreach
How can institutions effectively reach out to parents and other family influencers in meaningful, personalized and timely ways?
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Excited, Energized and Eager: Reflections on MIDWest Conference 2024
Last week's MIDWest Conference 2024 was a warm, welcoming gathering of professionals dedicated to shaping the future of higher education.
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Nicole’s Guide to Dubuque: MIDWest Conference Edition
If you're attending the MIDWest Conference, allow me to serve as your local tour guide alongside the Capture Higher Ed team.
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A Local Guide to Louisville: NAGAP Edition
While you’re in town for the NAGAP 2024 Graduate Enrollment Management Summit, let Capture Higher Ed be your local tour guide.
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INNOVATE Keynote: Want to Become a Better Recruiter? Change Your Mindset
Day 2 of INNOVATE 2023, Capture Higher Ed’s virtual conference for enrollment marketing professionals this past December, opened with a keynote by higher ed admissions consultant, Jeremy Tiers.
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Recruiting Graduate Students Based on Interactions and Engagement
Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online?
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Coming in December! Capture’s INNOVATE 2023
INNOVATE 2023, Capture Higher Ed’s fourth annual free virtual conference for recruitment marketing leaders and professionals, is coming soon. Register today!
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll