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NACAC Recap: A Veteran and a Rookie Return from Baltimore
For this year’s edition of Capture Higher Ed’s “NACAC Recap,” we talk to two members of our team who made the trip, one a grizzled NACAC veteran in Geoff Broome, the other a conference rookie, Nicole Bumphrey.
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The Changing FAFSA: How to Help Your Prospective Students Keep Up
What are the changes to the Free Application for Federal Student Aid (FAFSA)? How can you help families know what to do and when to do it?
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Capture News, Graduate Enrollment, Marketing Trends, Predictive Modeling, Uncategorized, Undergraduate Enrollment, University Advancement
Eduventures Tech Landscape: Capture Listed in Three Enrollment Categories
Capture Higher Ed is listed in three enrollment management categories of the Eduventures Higher Education Technology Landscape.
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Promoting Your Institution’s Value Propositions, Part 1: Affordability
In Part 1 of the blog series explores how families feel about the value and cost of college and how schools should promote affordability.
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Case Study: University Sees 75% Year-Over-Year Increase in Inquiries
Capture Higher Ed client, Duquesne University in Pittsburgh, set aggressive goals to grow new undergraduate student enrollment in 2022.
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‘I’m on to you’ — Marketing to Generation X Parents
It’s important to understand Generation X parents, who they are, what’s important to them, how they are different, and how to talk to them.
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Go for Launch: ‘Houston, we’re headed to NACAC’
Capture’s enrollment management experts are preparing to fly down to Space City next month for NACAC 2022 in Houston, Sept. 22-24.
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Panel Discussion: Measuring Your Enrollment Marketing Technology
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]As universities increasingly use an array of technologies for their enrollment operations, it is sometimes difficult to measure how effective they are … both individually and as part of an overall “tech stack.” That’s why Capture Higher Ed convened an impressive panel of leading enrollment management technology and service…
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Lessons of St. Catharine: A President Discusses Crisis Leadership and the Demographic Cliff
A university president discusses the crisis management planning she has employed during powerful professional and personal challenges.
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The Growing Importance of Parent Outreach in College Recruitment
Too many higher ed institutions make communicating with the parents of their prospective students an afterthought.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll