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The Financial and Tech Habits of College Students
Understanding how college students handle finances and tech is important for institutions wanting to cater to their needs and preferences.
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Breaking Down the ED’s New Gainful Employment Regulations
New gainful employment regulations address concerns over program effectiveness, transparency, and the financial well-being of graduates.
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‘Cliff’s Notes’ on Gallup’s State of Higher Education 2023 Report
Gallup's State of Higher Education 2023 report sheds light on issues like student engagement, career preparation and student satisfaction.
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NAGAP Recap: A Strong Sense of Solidarity in the Big Apple
Attending a conference in the Big Apple is always Big Fun, and the NAGAP Summit at the New York Marriott Marquis in April was no exception.
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Capture News, Graduate Enrollment, Marketing Trends, Predictive Modeling, Uncategorized, Undergraduate Enrollment, University Advancement
Eduventures Tech Landscape: Capture Listed in Three Enrollment Categories
Capture Higher Ed is listed in three enrollment management categories of the Eduventures Higher Education Technology Landscape.
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Personalization Matters, Part 1: A Parent and Student Talk About College Search
In Part 1 of "Personalization Matters," hear from a parent and a student who are currently navigating the college enrollment journey.
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Promoting Your Institution’s Value Propositions, Part 3: Adaptability
Meet your students on their desire paths. What a world renown architect can teach us about adaptability in enrollment management?
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Selling Your Campus Culture Amid Closed Doors and Empty Offices
Is the new remote work reality changing campus culture? Are closed doors and empty offices making it harder to promote your university?
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Promoting Your Institution’s Value Propositions, Part 1: Affordability
In Part 1 of the blog series explores how families feel about the value and cost of college and how schools should promote affordability.
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Which Is Scarier? The Exorcist or a Lack of Applications?
Enrollment offices find a lack of applications just as scary as The Exorcist. How can you exorcize the demons of modern recruitment?
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll