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Trending: TikTok for University Brand Awareness and Marketing
If there’s one thing you can count on for 2023 it’s that your prospective students will be on the rapidly growing social media app, TikTok.
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Personalization Matters, Part 2: A Client and Expert Discuss Student Recruitment
In Part 2 of Capture Higher Ed's new vlog series, Personalization Matters, we hear from a Capture client and a digital advertising expert.
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Promoting Your Institution’s Value Propositions, Part 4: Accessibility
When you discuss accessibility and higher education, a myriad of issues, principles and challenges are at play. In the mind of the general public, it’s probably the hot water some of our middle-of-the-road celebrities got into recently trying to get their kids into “elite” schools. Or it could be the real possibility that the U.S.…
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Personalization Matters, Part 1: A Parent and Student Talk About College Search
In Part 1 of "Personalization Matters," hear from a parent and a student who are currently navigating the college enrollment journey.
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Promoting Your Institution’s Value Propositions, Part 3: Adaptability
Meet your students on their desire paths. What a world renown architect can teach us about adaptability in enrollment management?
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Selling Your Campus Culture Amid Closed Doors and Empty Offices
Is the new remote work reality changing campus culture? Are closed doors and empty offices making it harder to promote your university?
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Which Is Scarier? The Exorcist or a Lack of Applications?
Enrollment offices find a lack of applications just as scary as The Exorcist. How can you exorcize the demons of modern recruitment?
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Ghostly Prospective Students on Your Website? Who Ya Gonna Call?
Would you and your enrollment team like to identify the ghostly prospective students researching their education options on your website?
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How to Prompt and Motivate Small Actions by Your Prospective Students
Get some tips on how you can nudge your prospective into taking a small action on your website and how you can reward them for doing so?
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Driving Email Clicks: Does Putting a First Name in the Subject Line or Body Work?
Capture's data team studied the question: Does first name personalization in the email subject line and email body improve click rates?
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll