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NAGAP Recap: A Strong Sense of Solidarity in the Big Apple
Attending a conference in the Big Apple is always Big Fun, and the NAGAP Summit at the New York Marriott Marquis in April was no exception.
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Enrollment Journey: From Google Search to Applying to Your Institution
Capture facilitates the responsive marketing that lets you meet students at their moment of intent throughout their enrollment journey.
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Capture News, Graduate Enrollment, Marketing Trends, Predictive Modeling, Uncategorized, Undergraduate Enrollment, University Advancement
Eduventures Tech Landscape: Capture Listed in Three Enrollment Categories
Capture Higher Ed is listed in three enrollment management categories of the Eduventures Higher Education Technology Landscape.
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Corralling Your Recruitment Data and Making it Actionable
Developing a recruitment data narrative for your enrollment team starts with unifying the data where you can optimize your efforts.
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Climbing Gear: How to Scale the Enrollment Cliff, Part 3 – Focus Your Resources
When we look at the enrollment cliff and the shifting demographics related to population movement, one thing is for sure: climbing our way out of this will require a fundamental shift. You can no longer “root” your efforts in what was successful in the past. Enrollment management and marketing are now a true art and a…
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Beating the Law of Diminishing Returns in Higher Ed Recruitment
Experts say the $15 billion college recruitment market is experiencing what economists call, the “Law of Diminishing Returns.”
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Climbing Gear: How to Scale the Enrollment Cliff, Part 2 – Campus Visits, Virtual Tours and Relevance
Part 2 of the series covers traditional campus visits, meaningful online campus tour experiences and the importance of "speed to relevance."
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AI-Generated Writing: A Hot Take from the Village Luddite on ChatGPT
The new, freely accessible AI application called ChatGPT, a chatbot capable of generating remarkably coherent writing in just seconds.
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Climbing Gear: How to Scale the Enrollment Cliff, Part 1 – Innovative Search and Travel
This blog series will outline how using the right tools and messaging at the right time can help you ascend higher ed's Enrollment Cliff.
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Downtime: Holiday Break Is a Time for Renewal
The holiday break is a time for you to stop, evaluate and renew for the spring semester and the countdown to the Fall 2023 class arriving.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll