-
INNOVATE 2024: Meet Our Keynote Speakers
The keynote speakers for Capture's INNOVATE 2024 will be two industry leaders who have dedicated their careers to higher education.
-
Four Tips for Navigating the Census Conversation with Leadership
Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition, and discount rate goals, and telling the census story to campus leadership is no easy task.
-
Artificial Intelligence: The Potential and Pitfalls for Enrollment Marketing, Part 2
In the first part of this series, we examined the potential of AI for enrollment marketing. Now let’s look at the pitfalls to avoid.
-
Artificial Intelligence: The Potential and Pitfalls for Enrollment Marketing, Part 1
For higher ed enrollment marketing leaders, understanding the full potential — and limits — of artificial intelligence is crucial.
-
6 Tips for Creating Effective Enrollment Marketing Emails
Learn six tips from Capture's director of client success on how to create strong and effective enrollment marketing emails.
-
6 Strategies for Making the Most of Your Marketing Budget
Here are six ways marketing and enrollment leaders can optimize their limited budgets and achieve meaningful results without overspending.
-
Specialized Expertise: Anatomy of a Modern Marketing Team
Today’s marketing teams must possess a diverse set of skills that go beyond traditional marketing competencies.
-
SEO and SEM: Growing Enrollment Starts with Growing Visibility
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are foundational elements of every enrollment lead generation strategy.
-
Stretched to the Brink: Marketing Investment in an ‘Era of Less’
Across industries, marketing leaders are feeling the strain of growing expectations coupled with declining levels of marketing investment.
-
What Do Prospective Students Expect? A New Standard of Personalized Marketing
Today’s prospective students and families do not simply want personalized experiences — they expect them. How can your institution deliver?
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll