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Data and Analytics: The Key to Smarter, Leaner Enrollment Marketing
Adopting advanced, data-centric enrollment marketing practices is critical for higher ed institutions to keep pace in a crowded online space.
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Striking the Balance: Vendor Partnerships for Recruitment Marketing
One of the most critical decisions university recruitment marketing leaders face is determining what and when to outsource.
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Camaraderie, Enthusiasm, Innovation: Looking Back at Slate Summit 2024
Capture Higher Ed Manager of Data Services Mariah Ward reflects on her experience during Slate Summit 2024 at Chicago's Navy Pier.
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Battling Counselor Burnout? How to Enable Your Staff for Success
Sixty percent of enrollment managers at private institutions and 55 percent at public cite burnout as one of their top three challenges.
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Bringing Students Back to College: A Path to Completion
Today, getting students into college is only part of the challenge; the real hurdle lies in helping them stay and complete their degrees.
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Decoding Recruitment Marketing ROI, Part 3: Best Practices for Improving ROI
Understanding the ROI of your recruitment marketing efforts is only the first step. The magic is using the information to improve outcomes.
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Decoding Recruitment Marketing ROI, Part 2: Key Metrics for Measuring Success
It Part 2 of this blog series we talk metrics. To decode Return on Investment (ROI), it is important to track and measure the right ones.
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Decoding Recruitment Marketing ROI, Part 1: Closing the Strategy Loop
How do you measure the effectiveness of your recruitment marketing efforts and ensure strategies are all singularly pointed toward your goals?
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Excited, Energized and Eager: Reflections on MIDWest Conference 2024
Last week's MIDWest Conference 2024 was a warm, welcoming gathering of professionals dedicated to shaping the future of higher education.
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3 Ways to Improve Your Digital Marketing for Graduate Recruitment
In recent years, universities and colleges have turned increasingly to digital marketing channels to attract prospective graduate students.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll