The higher education landscape is vast and changing. Here are four key drivers to consider when building your recruitment marketing plan.

There can be challenges when universities adopt marketing automation for recruitment. Here are seven common pitfalls and ways to avoid them.

It was not until the late 1990s that CRM technology — by this point transforming business — began peeking into the halls of academia.

By enabling innovation across all marketing channels, UMKC’s partnership with Capture set the university on a path to unprecedented success.

The adult learner is an often-overlooked population of prospective students — an important addition to any enrollment management plan.