As the traditional college-aged population continues to shrink and the competition for new undergraduates intensifies, enrollment leaders are leaning more heavily than ever into the graduate and transfer markets. But these audiences bring unique challenges, especially when it comes to identifying prospective students who are early in their intent journey.
That’s where Capture Higher Ed’s recruitment marketing platform comes in. It empowers institutions to identify anonymous website visitors from other colleges and universities — whether it’s your nearby community college, a peer institution across the state, or a university from which you frequently draw grad students — and deliver personalized, actionable content based on their behavior.
From Anonymous to Actionable
ENGAGE, Capture’s marketing automation tool, allows you to see, in real time, when someone is visiting your .edu site, what pages they’re exploring, and where they’re visiting from — down to the IP address.
And thanks to a powerful product enhancement, that IP address can now be translated into a named network, revealing whether your visitors are coming from organizations with terms like “college,” “university,” or “school” in the name.
If a visitor from a higher ed institution is browsing admissions pages, degree programs, or tuition information, you can reasonably infer they are exploring transfer or graduate options. This insight gives you a critical edge:
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You can trigger dynamic content tailored to their potential next step (e.g., “Thinking About Transferring?” or “Explore Our Graduate Programs”)
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You can surface calls to action that match their behavior, encouraging them to inquire, schedule a visit, or apply
Second Chances and Reengagement
Even more powerful, you can determine whether these visitors have previously applied to or inquired about your institution. Many graduate and transfer prospects were once part of your undergraduate pipeline but chose to go elsewhere.
If they’re back on your site, it could mean a second chance to build a relationship. You can reintroduce your value propositions, highlight relevant program updates, or even honor past scholarship offers to incentivize reengagement.
Intelligent Engagement, Real-Time Decisions
Being able to identify website visitors from other colleges and universities — and immediately understand what they’re interested in — gives your team the intelligence to act. Instead of reacting passively, you can proactively engage potential graduate and transfer students with the right message at the right moment.
In an increasingly competitive landscape, this kind of insight isn’t just helpful — it’s essential. Let’s make sure your next graduate or transfer enrollment success starts with a visit to your website. Talk to a Capture expert to find out more.
