Platform>Engage Marketing Automation>Dynamic Content

Tailor Student Experiences

ENGAGE Dynamic Content tailors student experiences by delivering automated, personalized, 1:1 messaging automatically — when students want it — without additional resources from your team.

screen shot of full dynamic content array
Progressive Identification Form

Identify and build the profile of your prospective students 

These interactive and dynamic forms help identify prospective students and collect pertinent information as they explore your website. Interactions with and information from these forms are tracked on the student’s profile. PID Forms can be set up in ways that allow certain field input options to be displayed based on what the visitor is inputting or selecting on the form.

Toasters

Target with a specific call to action

Toasters target a precise group of people, or a larger populace with effective calls to action such as applying for admission, signing up for an open house, or any other action.
Popovers

Target with dynamic displays

A Popover dynamically displays over a webpage and can be a graphic, form, short piece of content or media, such as a video to trigger an action or to simply deliver a message.
The Capture Difference

Identify Students with Dynamic Content

For the 2021 class we identified more than 8000 students per client school on average. This was enough interested and engaged students for our client schools to fill their classes 7 times on average. ​

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For the average Capture school, the applicants that were identified through a progressive identification form deposited at 14 times the rates of the general application pool.

Capture Higher Ed