Platform>Engage Marketing Automation>Dynamic Content
Tailor Student Experiences
ENGAGE Dynamic Content tailors student experiences by delivering automated, personalized, 1:1 messaging automatically — when students want it — without additional resources from your team.
Progressive Identification Form
Identify and build the profile of your prospective students
These interactive and dynamic forms help identify prospective students and collect pertinent information as they explore your website. Interactions with and information from these forms are tracked on the student’s profile. PID Forms can be set up in ways that allow certain field input options to be displayed based on what the visitor is inputting or selecting on the form.
Toasters
Target with a specific call to action
Popovers
Target with dynamic displays
The Capture Difference
Identify Students with Dynamic Content
For the 2021 class we identified more than 8000 students per client school on average. This was enough interested and engaged students for our client schools to fill their classes 7 times on average.
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For the average Capture school, the applicants that were identified through a progressive identification form deposited at 14 times the rates of the general application pool.