Platform>Engage Marketing Automation>Behavioral Data

Insight to Guide Your Efforts

ENGAGE Behavioral Data provides you with an Engagement Score (CES) and an Affinity Index (CAI) for each prospective student, and guides your recruitment efforts through Daily visitor reports and Counselor Alerts.

Behavioral Data

Capture Engagement Score (CES)

Engagement score enables you to communicate when the visitor is most engaged with your website and other digital assets by calculating one’s level of interest over a 7-day period.
Behavioral Data

Capture Affinity Index (CAI)

Affinity Index provides a real-time score based on a prospect’s cumulative engagement level with your website and other digital assets since the moment of identification.
CAI screen shot
Behavioral Data

Daily Visitor Report (DVR)

The Daily Visitor Report (DVR) provides a comprehensive summary of all your website activity, and the students who are most active over the past 24 hours and past 30 days.
Behavioral Data

Counselor Alerts

Counselor Alerts provide instant notification to your team when identified visitors are on your website to assist students in the next steps of the recruitment process.
Capture Inquiries

Increase your application volume

Identify prospective students, connect with relevance, reduce your marketing spend per student with results.

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Students identified on your website are 24 times more likely to apply than the rest of the prospect pool – ENGAGE is built to help identify these students.

Capture Higher Ed