Platform>Engage Marketing Automation>Behavioral Data
Insight to Guide Your Efforts
ENGAGE Behavioral Data provides your web traffic trends and analysis as well as a detailed profile of all your prospective students, including an Engagement Score (CES) and an Affinity Index (CAI). Additionally, ENGAGE guides your recruitment efforts through Daily Visitor Reports and Counselor Alerts.
Prospective Student Profile
Understand and analyze all your prospective students browsing history, and engagement with your digital assets at every stage of the enrollment process to personalize your outreach based on their behavior and interests.
Capture Engagement Score (CES)
Capture Affinity Index (CAI)
Daily Visitor Report (DVR)
Jeff Hill, Director of Outreach
Jeff Hill, Director of Outreach at DigiPen Institute of Technology sat down with Capture to talk about how we helped DigiPen’s recruitment staff target the right prospects who were most engaged in their school at the right time.
Increase your application volume
Identify prospective students, connect with relevance, reduce your marketing spend per student with results.
We want to hear from you
Students identified on your website are 24 times more likely to apply than the rest of the prospect pool – ENGAGE is built to help identify these students.