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Checklist: Developing a Recruitment Marketing Plan That Works
A comprehensive recruitment marketing strategy is the foundation for effectively engaging prospective students and highlighting the unique qualities and opportunities offered by your university.
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Resourcing for Success: Aligning Your Marketing and Recruitment Teams
Align your marketing and recruitment teams to attract and enroll the students who will help your institution continue to be vibrant and viable.
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Advancing Enrollment Management Through Professional Development
Anyone who works in enrollment management knows that colleges and universities face a many challenges in this highly competitive landscape.
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Nine Ways to Harness the Power of Data and Analytics in Your Student Recruitment
Data and analytics make up the fuel that drives modern recruitment marketing and enrollment management, offering valuable insights and informed decision-making.
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Creating a Winning Recruitment Marketing Plan – A Capture Checklist
A comprehensive recruitment marketing strategy requires crafting and implementing tactics that effectively engage prospective students and highlight the unique qualities and opportunities offered by your university.
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Seven Potential Ways to Enhance Student Recruitment Using Chatbots
Incorporating chatbots and virtual assistants into the student recruitment process is gaining traction in the enrollment management space.
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The Financial and Tech Habits of College Students
Understanding how college students handle finances and tech is important for institutions wanting to cater to their needs and preferences.
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Cliffs and Shifts: 10 Key Points About the Rocky College Recruitment Landscape
The current college recruitment landscape is nothing if it is not treacherous. Here are 10 key points to understanding it.
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‘Cliff’s Notes’ on Gallup’s State of Higher Education 2023 Report
Gallup's State of Higher Education 2023 report sheds light on issues like student engagement, career preparation and student satisfaction.
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Desire Paths Revisited: Recruiting Students in Low Friction
The "Desire Path" remains a potent metaphor for the importance of behavioral intelligence when recruiting students.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll