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INNOVATE Keynote: Want to Become a Better Recruiter? Change Your Mindset
Day 2 of INNOVATE 2023, Capture Higher Ed’s virtual conference for enrollment marketing professionals this past December, opened with a keynote by higher ed admissions consultant, Jeremy Tiers.
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Recruiting Graduate Students Based on Interactions and Engagement
Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online?
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Navigating the New Normal – Takeaways from Leading Enrollment Professionals
One of the first sessions during INNOVATE was the panel: “Navigating the New Normal – Takeaways from Leading Enrollment Professionals.”
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INNOVATE Session Recording: What’s New in Digital Advertising
Check out this outstanding panel discussion on emerging trends in digital advertising and how they might be applied to student recruitment.
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Artificial Intelligence and Flying Salad: A Post-CIC Q&A with Anne and Lauren
The Council of Independent Colleges (CIC) once again kicked off the new calendar year with its annual conference for university presidents.
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Demographic Change and Higher Education with Dr. Nathan D. Grawe
INNOVATE 2023 opened with a keynote speaker familiar to anyone who has investigated the profound demographic challenges facing higher education today.
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Enrollment Leader’s Guide to Preparing for Census
We prepared a handy document of tips for telling your census story. Keep it handy for your next Census Day!
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Coming in December! Capture’s INNOVATE 2023
INNOVATE 2023, Capture Higher Ed’s fourth annual free virtual conference for recruitment marketing leaders and professionals, is coming soon. Register today!
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Check Out Capture’s 4-Point Enrollment Funnel Checkup
Use Capture’s new 4-Point Enrollment Funnel Checkup to evaluate the health of your funnel using some of the indicators our team of recruitment marketing strategists commonly assess.
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White Paper: How to Scale Higher Education’s Looming Demographic Cliff
In our recent white paper, "Climbing Gear: How to Scale Higher Education's Looming Demographic Cliff," we outline how being intentional with your recruitment strategy and using the right tools and messaging at the right time will help you ascend the cliff and achieve your enrollment goals.
Platform
Intelligence
Industry's first AI-powered behavioral intelligence
Stealth IDIdentify anonymous visitors before they raise their hand
Priority ScoresKnow which prospects to prioritize at every stage
Student 360° ProfilesTrack every signal and interaction in unified behavioral profiles
Predictive ModelsProject applications and enrollments with confidence
Insights DashboardView campaign performance and ROI in one place
Pathways
1:1 activation across every channel
Dynamic PagesAutomatically individualize web experiences for every prospect
Dynamic ContentDrive conversions with behavior-driven ads, emails, and forms
Counselor CopilotPrioritize counselor outreach and save time with AI-drafted messages
Behavioral EmailsTrigger relevant emails to send when interest peaks
Progressive FormsShort forms that adapt as students engage and share information
Enrollment ScoutAlways-on AI chat that never misses a visitor
1:1 TextingBehavior-informed texting for counselors that logs in your CRM
Campus ConciergeOne stop shop for students. One simple system for your team.
Solutions
By goal
Grow top of funnelSurface stealth visitors and expand your inquiry pool
Prioritize outreachFocus counselor time on students most likely to enroll
Lift application and deposit conversionMove students from interest to applied to deposited
Reduce summer meltKeep deposited students engaged through move-in
Prove enrollment ROIConnect every touch to enrolled students
Services
Our ExpertsStrategy and creative from our in-house enrollment experts
Paid MediaBehavior-driven campaigns built to convert
Email MarketingManaged campaigns from strategy to send
Direct MailTargeted print outreach that reaches your most engaged prospects
Search ConsultingSearch strategy and optimization that pinpoints prospects most likely to enroll