Solutions>Marketing & Recruitment solutions
Reach Any Student Anywhere
Target and retarget prospective students through digital ads, email marketing, and direct mail supported by an iterative and data-driven search strategy. Capture offers the marketing and recruitment solutions powered by the Behavioral Intelligence Platform, so you can tailor prospective student experiences by delivering automated, personalized messaging — when students want it most.
Smart Marketing and Recruitment Solutions
Context Makes the Conversation
Behavioral insights and data inform and shape into relevant, timely, and meaningful interactions that help students explore your institution with a sense of belonging.
Generate more inquiries with marketing through behavioral data and predictive analytics.
Learn more about your future students as they engage with your institution.
INFORM AND RETAIN
Drive engagement, encourage next steps, and keep your future students updated.
EXECUTE YOUR PLAN
Use Behavioral Intelligence to conduct successful digital marketing campaigns.
Focus and Optimize Search Based on Your Enrollment Objectives and Most Successful Markets.
Through Capture’s Search Consulting, enrollment experts and data scientists examine historical performance, current market trends, and your strategic needs to design the profile of your prospective students. They also use a machine learning-powered Search Model to optimize your search budget, conduct “look-a like market” searches for new market development, and help shape your future class.
Pinpoint Your Messaging, Customize Your Ads, Influence Next Steps
Targeting and retargeting allow you to pinpoint your message and reach prospective students based on email address, household address, proximity to campus, previous website visits, social media activity, and more. Serve social media advertising on Facebook, Instagram, and LinkedIn. And drive students to customized landing pages, encouraging them to take important next steps in their enrollment journey while you gain valuable profile information throughout the process.
Double Your Click-to-Open Rate by Delivering the Right Message at the Right Time. Every Time.
Traditional batch-and-blast email marketing is not seeing the results it used to. Delivery, open, and click rates have declined. That’s why Capture takes a different approach. Our Behavioral Email Series, Slate Email Marketing, Ad Hoc Emails, Triggered Emails, and Email Analytics have set a new standard for how email marketing can be used for student recruitment.
Generate More Applications and Enrollments while Sending to a Smaller, More Engaged List.
Marketing automation and predictive models allow you to target top prospective students with personalized print pieces that enforce your institution’s brand, echo your message, and maximize engagement. When driven by data, 90% of Direct Mail is viewed or opened on the day it is received. Send beautifully designed and institutionally branded print pieces to Search lists and inquiries who are most likely to apply at your institution, and applicants who are most likely to enroll.
Increasing Application by 185%
Florida Poly partnered with Capture Higher Ed in 2019 and uses ENGAGE, Capture’s marketing automation software built from the ground up for higher ed recruitment. The school utilizes behavioral data, dynamic content, email capabilities, and other marketing solutions to identify, convert and enroll more of the right students.
Read more about us …
For this year’s edition of Capture Higher Ed’s “NACAC Recap,” we talk to two members of our team who made the trip, one a grizzled NACAC veteran in Geoff Broome, the other a conference rookie, Nicole Bumphrey.
Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game, summertime activity. It is something you should do throughout the recruitment cycle.
We Want to Hear from You
Learn how you can tailor prospective student experiences by delivering automated, personalized messaging.