Focus Your Resources, Maximize Your Impact
Focus your search name purchases, digital ads, direct mail campaigns, and counselor travel and outreach on the prospective students you are most likely to influence toward application. Capture’s APPLY not only uses historic data and what we know about the prospective student, but also their actual demonstrated interest in your institution by incorporating ENGAGE’s behavioral data in a way that no other model can. Students in the top decile of the APPLY prediction model apply at 13 times the rate of lower-predicted students.
Why apply matters
Next-Level Applicant Models
APPLY allows you to minimize uncertainty, focus spending and maximize the impact of your campaigns. It is the only application model in the industry that integrates machine learning and behavioral data.
Increase Confidence
Know the strength of your pool to meet your application targets.
Rank and Score Prospects
Get tremendous visibility into your inquiry and suspect pools.
Reduce Spending
Save on campaigns by directing resources to students who are likely to apply.
Augment Your Staff
Benefit from the insight and expertise of Capture’s data science team.
Resource Optimization
Focus Your Search, Travel, and Outreach
APPLY allows you to only invest in the search names that are most likely to apply to your institution. Additionally, APPLY provides predictive intelligence and application likelihood for all prospect records in your CRM in order for you and your team to make effective strategic and tactical decisions. Optimize your counselors travel, personal outreach, advertising, and email campaigns to save effort, time, and money.
ONLINE DASHBOARD & REPORTING
Access and Leverage Insights Anytime
APPLY includes an interactive, web-based dashboard that includes rankings of students for the next two enrollment cycles, daily updated predictions, and real-world, up-to-date reporting on the model’s accuracy. The dashboard offers fresh tactics and strategies based on the right geo-markets using an interactive map to show concentrations of students grouped by likeliness.
TRANSPARENCY & VISIBILITY
Real-World Accuracy
APPLY offers full transparency of how the model is performing. Your historical data is validated by our team of data scientists, assessing various dimensions of data quality. The dashboard displays not only model statistics, but also real-time accuracy reporting of how the model is performing on the upcoming class.
FUNNEL KNOWLEDGE
Your Most Critical Groups to Influence
In a quick glance, APPLY provides insight into the most critical groups of students to influence by breaking your funnel population into 10 equal groups (deciles); showing the predicted application rate for each group. With information like this at your fingertips, you can immediately focus on groups of prospective students with the highest likelihood of applying.
HUMAN INTELLIGENCE
Best Practices for Using the Data
Predictive insights are most useful when paired with behavioral and actual human intelligence. APPLY places the updated predictions on every user profile identified on your website through ENGAGE, Capture’s marketing automation built for higher ed recruitment. Capture’s data scientists and account executives then provide best practices for using this data across your institution on an ongoing basis.
Apply Outcomes
Lucky 13 Times
Students in the top decile of Capture’s applicant predictions apply at 13 times the rate of lower-predicted students.
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Do you want to find out more about Capture’s next-level predictive modeling powered by machine learning and behavioral intelligence?