About Capture HIGHER ED
We build the recruitment experiences students deserve, and results you can stand behind.
Since 2011, we’ve worked alongside enrollment teams to build recruitment experiences that prospective students actually respond to.
Built by enrollment leaders who understand your challenges
Capture Higher Ed was founded in 2011 on a simple belief: higher education needed a better way to recruit students.
Traditional student search had become inefficient, expensive, and increasingly misaligned with how students actually explore, evaluate, and choose colleges.
Founded by in-the-trenches enrollment leaders, Capture pioneered the first AI-powered enrollment marketing platform designed to identify prospective students, interpret their behavior and intent, and activate individualized recruitment marketing at scale.
Leaders in individualized enrollment pathways
From the beginning, Capture paired AI and behavioral intelligence with human expertise to create the recruitment marketing that meets prospects where they are.
Over the past decade, the platform has evolved into a unified ecosystem that identifies prospective students in real time, translates digital behavior into actionable intent signals, individualizes engagement across owned and earned channels, and helps institutions prioritize resources where they matter most.
Capture has helped hundreds of institutions of all sizes and missions modernize their recruitment strategies—strengthening inquiry generation, accelerating applications, increasing yield, and creating more impactful enrollment journeys.
Meet our leadership team
Our team includes admissions experts, data scientists, and strategists who’ve spent their careers in higher ed enrollment
James Butler
Chief Executive Officer
Heather Mueller
Co-Founder and Chief Customer Officer
Jim Lintner
Chief Financial Officer
Robert Simora
Chief Product Officer
Lauren Gold
Vice President of Client Success
Joel Kleyer
Vice President of Finance
Mia Charette
Vice President of Marketing
Tony Hassig
Vice President of Sales
Go from guesswork to predictable growth
Capture partners see results like these when they stop recruiting blind and start turning behavioral intelligence into consistent enrollment growth.
15%
average YoY enrollment growth
13.5%
average first-year yield lift
3x
faster from first site visit to application
8
hours saved per counselor every week
15 years of solving enrollment marketing’s biggest problems
Every innovation we built came from challenges we lived through ourselves.
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2011
We started as enrollment insiders
Capture was founded by former Enrollment VPs who knew that buying lists and interruption tactics was a losing game. We focused on delivering decision-ready applicants using smarter data strategies, while competitors chased volume over quality.
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2012
Real-time visibility became standard
We launched the first live dashboard in higher ed marketing. Our partners could see what was working and adjust strategy in the moment, while competitors were still waiting months for vendor reports.
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2014
We made anonymous visitors trackable
We launched Behavioral Engagement when the industry was still years behind the curve. Capture became the first platform to identify stealth visitors that represent 95% of enrollment decisions.
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2016
Replaced enrollment guesswork with 99% accuracy
We were the first to apply predictive modeling to behavioral data when competitors relied on static demographics and test scores, so Capture partners could finally prioritize prospective students who would actually enroll.
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2017
Introduced real-time predictive modeling
Using stealth tracking technology, we were the first to model trends that learn from live behavior, so our partners got smarter, better predictions with every website visit.
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2019–2023
Expanding the platform
Expanded platform capabilities across multiple markets, confirming our core strength: Behavioral Intelligence works best when paired with expertise from former VPs who understand higher ed enrollment.
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2025
AI tools saving counselors 8+ hours per week
Launched Enrollment Scout and Counselor Copilot, built on 14 years of behavioral data. For the first time, counselors can focus on personalized relationship building, the single most important counselor driver in college admissions.
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2026
Building what enrollment teams need most
Every product we build is powered by 14 years of behavioral data and shaped by conversations with the people who use it. As student behavior shifts and counselor needs evolve, so does Capture.
Join the team enrollment leaders call when they’re ready to grow
The best part of Capture isn’t the platform. It’s the people behind it. Come work with us.