Your Role>Marketing and Communications
Telling Your Institution’s Unique Story
Your university has its own story, heritage, offerings, and brand. With best-in-class marketing automation and solutions, delivered by experts, we support you — the marketing and communications professionals who support your institution’s enrollment and advancement teams.
How We Do It
By Helping You:
Create Content and Creative
Generate and deploy robust dynamic content, emails, and digital advertising.
Connect With Relevance
Deliver custom experiences throughout the recruitment cycle.
Reduce Marketing Spend
Eliminate dependency on aimless, batch-and-blast mass marketing.
Align with Enrollment & Advancement
Help drive your institution’s enrollment and fundraising efforts.
Connect and Convert Anytime and Anywhere
Tailor the experiences of those engaging with your website and digital assets through automated, personalized, 1:1 messaging that is sent when the person wants it and without additional resources from your team. Analyze your audience’s behavior and provide them with relevant and dynamic content through the first and only marketing automation platform built for higher ed.
TARGETING AND RETARGETING
Pinpoint Messaging and Reach Potential Students
Find and reach out to your prospective students in their digital habitat with advertising capabilities that allow you to target your prospective students and their parents based on geography — even to the level of one’s specific household — and their email address. Additionally, retarget ads, throughout the web or on social media platforms, to engaged individuals who have previously visited your website.
NEW APPROACH TO EMAIL
Deliver the Right Message at the Right Time. Every Time.
Technology, Solutions and Services
For Higher Ed Marketing Success
Combining marketing automation, digital advertising, email marketing, and a managed service approach, the industry’s only Behavioral Intelligence Platform helps you attract the right students and donors for your institution.
DigiPen Institute of Technology
Meliza Afable, Director of Digital Strategy at DigiPen, sat down with Capture to talk about how our products help her institution’s marketing campaigns. Learn how DigiPen aims their messaging to the right students at the right time.
get the latest
Capture Higher Ed client, Duquesne University in Pittsburgh, set aggressive goals to grow new undergraduate student enrollment in 2022.
Capture’s data team studied the question: Does first name personalization in the email subject line and email body improve click rates?
We want to hear from you
Do you have questions about how Capture is helping universities across the country identify, convert, and enroll the right students for their institutions?