Your Role>Marketing and Communications
Telling Your Institution’s Unique Story
Your university has its own story, heritage, offerings, and brand. With best-in-class marketing automation and solutions, delivered by experts, we support you — the marketing and communications professionals who support your institution’s enrollment and advancement teams.
How We Do It
By Helping You:
Create Content and Creative
Generate and deploy robust dynamic content, emails, and digital advertising.
Connect With Relevance
Deliver custom experiences throughout the recruitment cycle.
Reduce Marketing Spend
Eliminate dependency on aimless, batch-and-blast mass marketing.
Align with Enrollment & Advancement
Help drive your institution’s enrollment and fundraising efforts.
AUTOMATING PERSONALIZATION
Connect and Convert Anytime and Anywhere
Tailor the experiences of those engaging with your website and digital assets through automated, personalized, 1:1 messaging that is sent when the person wants it and without additional resources from your team. Analyze your audience’s behavior and provide them with relevant and dynamic content through the first and only marketing automation platform built for higher ed.
TARGETING AND RETARGETING
Pinpoint Messaging and Reach Potential Students
Find and reach out to your prospective students in their digital habitat with advertising capabilities that allow you to target your prospective students and their parents based on geography — even to the level of one’s specific household — and their email address. Additionally, retarget ads, throughout the web or on social media platforms, to engaged individuals who have previously visited your website.
NEW APPROACH TO EMAIL
Deliver the Right Message at the Right Time. Every Time.
Technology, Solutions and Services
For Higher Ed Marketing Success
Combining marketing automation, digital advertising, email marketing, and a managed service approach, the industry’s only Behavioral Intelligence Platform helps you attract the right students and donors for your institution.
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Built for Higher Ed MarketingENGAGE is the only marketing automation platform built for higher ed institutions – enabling you to make personalized and timely connections with students and alumni. Identify your prospective students and alumni, connect with them relevantly, and convert them into applicants and donors. |
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Marketing SolutionsDigital advertising, email marketing, and dynamic content that deliver results. |
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An Extension of Your TeamCollaborators, coordinators, communicators and creatives. All working for you. Capture’s platform and solutions are part of a managed service, so our project managers, account executive, digital marketing specialists, content creators, creative designers, data scientists and other industry experts will augment your team. |
CLIENT CONVERSATION
DigiPen Institute of Technology
Meliza Afable, Director of Digital Strategy at DigiPen, sat down with Capture to talk about how our products help her institution’s marketing campaigns. Learn how DigiPen aims their messaging to the right students at the right time.
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Featured Blog
Climbing Gear: How to Scale the Enrollment Cliff, Part 3 – Focus Your Resources
When we look at the enrollment cliff and the shifting demographics related to population movement, one thing is for sure: climbing our way out of this will require a fundamental shift. You can no longer “root” your efforts in what was successful in the...
Beating the Law of Diminishing Returns in Higher Ed Recruitment
Experts say the $15 billion college recruitment market is experiencing what economists call, the “Law of Diminishing Returns.”
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We want to hear from you
Do you have questions about how Capture is helping universities across the country identify, convert, and enroll the right students for their institutions?