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Outcomes

Identify

For the 2021 class, Capture identified about 8,000 students per client institution on average, enough interested and engaged students for schools to fill their classes 7 times on average.

Convert

Students who saw Capture’s content applied at 11 times the rate of students who didn’t.

Enroll

On average, 62% of deposited students from our client institutions have engaged with and been influenced by communications from Capture (for some institutions, this number is as high as 98%).

Identify

  • For the average partner institutions, students that applied after being identified on a Capture Progressive Identification Form,  deposited at 14x the rates of the general application pool.  
  • Students in the top decile of applicant predictions applied at 13x the rate of lower-predicted students. 
  • For the 2021 class Capture identified more than 430,000 web visitors, or about 8000 students per partner institutions on average. This was enough interested and engaged students for schools to fill their classes 7 times on average.

Convert

  • Prospective students who saw Capture’s Dynamic Content before application, 31% went on to apply. For those that didn’t, only 2.7% went on to apply. 
  • Capture’s content reached 30% of applicants before applying.
  • Students who saw Capture’s content applied at 11 times the rate of students who didn’t. 

Enroll

  • On average, 62% of deposited students from our partner institutions have engaged and been influenced by communications from Capture – for some institutions, this number is as high as 98%
  • In a time of decreasing yield, the average client with an ENROLL model saw a 1.5 percentage point yield increase in their first year (percent of admitted students who enroll). 
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